Marketing in its traditional state was about creating awareness about your business, goods or services with the aim of convincing people to buy your product. This could be in forms of advertising, discounted sales, promotional offers to mention a few. This approach was okay as it brought a great return on investment. At a point, however, people began to observe that the marketers were not saying the complete truth. Instead, they would only tell you what you want to hear. If you want to buy a phone with a good memory (RAM) and substantial internal storage (ROM) and a long battery life (say 4000 mAh) for example, the marketer will show you a phone that fits most of your requirements but make it look like it meets all your requirements. He would do this by the hammering of the unique selling point of that product while downplaying its weakness. Using the same example as above, imagine that the phone has only eight GB internal storage (ROM). The marketer will hit the hammer on the fact that the phone has a 5000mAh battery that will last for over 27 hours of talk time. He will also convince you that you can augment for the limited storage capacity with a micro SD card.
To sum it up, marketing was seen as a desperate means to sell one’s product until content marketing was born. Content marketing is a type of marketing that involves the creation and sharing of online material such as videos, blogs, articles and social media posts. It differs from other types of marketing, such as direct response, influencer marketing, brand marketing, etc. In that, it doesn’t explicitly promote a brand but is intended to stimulate interest in a product or service by creating helpful, informative content designed to highlight your expertise and solve a problem. Content marketing is more focused on helping the consumer, customer or prospect than selling a product or promoting a brand. I am sure that you are already considering content marketing. This article will equip you with content marketing tips and tricks that can help to grow your business
Create valuable content
If there is one reason why content marketing is called content marketing, it is because it gives content that is of great value. When using content marketing, you have to understand the line your brand belongs to and also how to make life easier for the people you are involved with. This information will give you an idea of the topic to develop your content on. Content marketing is more than just the words contained in the write-up, it is about the value it comes with. High-quality content will serve as the basis for building a reputation for your brand.
Create room for interaction
I strongly believe this should not be part of the tips of content marketing but I will still talk about it for new converts on content marketing. The idea of content marketing is to raise interest, not only to arouse the interest but to nurture it in a way that it becomes a possible lead if not conversion. There is no way if neither a lead nor a conversion will be possible if there is no room for interaction. Using a professional mechanical engineer, for example, you cannot post content on how to replace your headlight without allowing individuals to comment or ask questions. This would make you look unprofessional. Allowing for interaction among the customers themselves and you as a professional will help nurture their interest and make them want to take the necessary call to action.
Don’t rely on one content strategy
Relying on one content marketing strategy is not the safest thing to do as a content marketer. There are myriad ways to revamp up your content marketing strategies i.e using latest CMS developed by magento development companies or any well-known SEO agency. Variety is the spice of life and content marketing should be no different. Do not rely on one source of traffic as you stand to lose a lot from doing so. Your website is necessary, as necessary as your social media platforms. Who says you can’t blend content marketing with social media marketing?
Content marketing is a long-term plan. As such, there should be other means to augment for it while it takes its time to yield results. This does not in anyway discredit content marketing as a reputation builder and future of your brand.