Hey eCommerce Folks out there! Developing a business in the online eCommerce world from a scratch is a journey that many people before you have decided to take. If you’re an eCommerce merchant, enthusiast, upcoming startup owner and want to learn about the eCommerce world, then you should follow these 100 experts because these folks have something more valuable to teach you.

1. Andrew Youderian 

Andrew is the founder of eCommerce Fuel, a private community for six- and seven-digit store owners. He also shares eCommerce tips in his podcast.

Twitter: @youderian

2. Austin Brawner

Austin is the founder of E-commerce Influence and has compiled excellent marketing tools and growth strategies for E-commerce companies.

Twitter: @a_brawn

3. Ezra Firestone

Ezra Firestone runs Smart Marketer, a blog that covers all aspects of online marketing and focuses on e-commerce. He also heads Blue Ribbon Mastermind, a group exclusively for e-commerce entrepreneurs.

Twitter: @ezrafirestone

4. Bruno Levesque

He is the co-founder and CEO of PrestaShop, one of the leading e-commerce solutions in the world, which feeds more than 250,000 online stores around the world.

Twitter: @bruno42

5. Richard Lazazzera

Richard Lazazzera gives excellent advice on entrepreneurship and online sales at A Better Lemonade Stand and was also part of the Shopify Blog Team.

Twitter: @RichardABLS

6. Tobi Lütke

Tobi Lütke a CEO and Co-founder of ShopifyHe was also part of the core team of the Ruby on Rails framework and created many popular open source libraries, such as a Typo, Liquid and Active Merchant blog engine.

Twitter: @tobi

7. Brian Dean

Brian Dean is the mastermind behind Backlinko, a reference resource for all things SEO. Brian’s blog contains articles that teach effective optimization techniques that can help any business gain more visitors. 

Twitter: @Backlinko

8. Chad Vanags 

Chad is the Chief Digital Marketing Analyst in E-Commerce Influence and is a Master Level Certified. He helps online retailers get actionable information from their web analytics and turn them into profitable customers.

Twitter: @ChadVanags

9. Jay Baer 

Jay Baer is an entrepreneur, speaker and marketing writer. He has a particular ability to apply “traditional” marketing techniques, such as social media and content marketing, to the field of e-commerce. 

Twitter: @jaybaer

10.Linda Bustos

Linda Bustos is an ecommerce blogger specializing in optimization and conversion strategies. Along with her writing, she also leads the digital experience of Skava Commerce, an innovative e-commerce platform.

Twitter: @lindabustos

11. Larry Kim

 Larry Kim is a big name in the online marketing industry, with a particular focus on paid advertising channels. He writes for various publications and ranks eighth among the most popular authors of Medium, which is not an easy task.

Twitter: @larrykim

12. Neil Patel

Neil Patel probably don’t need introduction. He manages many of the most prominent digital marketing blogs on the web and has extensive experience in practical Ecommerce Tips.

Twitter: @neilpatel

13. Tim Peter

Tim is one of the pioneers of the e-commerce industry. He started in 1995. His consulting firm in Internet marketing and e-commerce, Tim Peter & Associates, has helped many companies find the right strategy for them.

Twitter: @tcpeter

14. Tracey Wallace

Tracey is known to have changed things for the BigCommerce blog since joining the company in October 2014. She is currently the editor and produces important e-commerce content.

Twitter: @TraceWall

15. Amy Porterfield

Amy Porterfield is co-author of Facebook Marketing All-In-One for Dummies and Social Networking Strategist, helping online businesses in their marketing efforts. Their podcasts have helped many online businesses create the right brand.

Twitter: @AmyPorterfield

16. Rand Fishkin

 Rand Fishkin is the founder, author and blogger of moz.com. If you are looking for SEO optimization tips for your e-commerce store, now you know where to go! And then we have the most popular, Pizarras Blancas on Fridays.

Twitter: @randfish

17. Marsha Collier

Marsha Collier is the author of more than 40 books, mainly devoted to e-commerce and digital marketing. She also appeared in the Forbes Top 10 Furturest. Ms. Collier blogs and presents podcasts to help businesses grow and prosper.

Twitter: @MarshaCollier

18. Jason Del Rey 

Jason Del Rey is an experienced e-commerce journalist. He is a senior copywriter at Recode, where he covers Amazon, e-commerce and payments. He has been a business journalist since his arrival at Magazine Inc. in 2007.

Twitter: @DelRey

18. Peep Laja

Peep the founder of ConversionXL, His knowledge related to conversion optimization is outstanding, and his article related to increasing conversion rates of e-commerce stores is one of the most shared e-commerce contents.

Twitter: @peeplaja

19. Ben Marks

Ben Marks is an “Evangelist Of Magento” and his blog, as well as his social networks, is full of useful information, updates and tips for users of the Magento platform.

Twitter: @benmarks

20. Steve Hutt

Steve Hutt is a writer, professor and entrepreneur in e-commerce. Founder of eCommerceFastlane, he is responsible for one of the best Shopify-centric resources on the Web for entrepreneurs at all levels.

Twitter: @stevenhut

21. Hendrik Laubscher

Hendrik Laubscher has huge name in the e-commerce industry, He leads Buy Box Experts for Amazon retailers and is also the founder of Blue Cape Ventures, a research company dedicated to online retailers.

Twitter: @henlaub

22. Graham Charlton

Graham Charlton is the editor-in-chief of SaleCycle, an e-commerce-driven behavior tracking company that provides retailers with tools to improve all aspects of their sales through behavioral analysis.

Twitter: @gcharlton

23. Dan Barker

Dan is an eCommerce consultant who has helped many companies grow in the UK, the US, Europe and Asia-Pacific. Having started his career as a software developer, he is now one of the leading e-commerce consultants in the industry.

Twitter: @danbarker

24. Andy Geldman

Andy is the founder of Web Retailer, a site that helps companies sell in markets like Ebay, Amazon and others. He shares extensive research and statistics, essential guides and interviews with the world’s best sellers on his blog.

Twitter: @andygeldman

25. Drew Sanocki

Drew was the owner of Design Public before selling it. He is now a growth advisor for e-commerce executives. He blogs for nerds marketing.com

Twitter: @drewsanocki

26. Armando Roggio

Armando is the main author of EcommerceBoy.Net and one of the most important contributors to Practical Ecommerce, one of the leading ecommerce blogs. He is also the marketing and e-commerce leader at D & B Supply.

Twitter: @armandoroggio

27. Ryan BeMiller

He is the founder of Shopping Signals, His blog is about almost everything related to e-commerce. His own publications are available on his  social accounts, but you can fully equip the industry after spending some time on your articles.

Twitter: @shopsignals

28. Alan Strom

Alan is the owner of Pulse Storm LLC, creator of Commerce Bug and is also the author of “No Frills Magento Layout”. If you operate an e-commerce store in Magento, it is the perfect agent to follow all tips, news and tips.

Twitter: @alanstorm

29. Dave Chaffey

Dr. Dave is the co-founder and co-CEO of SmartInsights.com, publisher of online marketing tips. He has written very successful books on digital marketing, e-commerce and digital business.

@DaveChaffey

30. Jason Goldberg

Jason is the Head of Trade and Content Practice at Razorfish, He has over twenty years of experience in the development and implementation of retail purchases. He is also the host of Jason & Scot Ecommerce Podcast.

Twitter: @retailgeek

31. Pat Flynn

Pat Flynn is one of those geniuses who make a living by generating passive income through his blog. The blog is full of useful articles on SEO, social networking and motivation. Although he regularly covers e-commerce directly, his advice on various digital marketing topics applies to all users.

Twitter: @PatFlynn

32. Nicole Reyhle

Nicole Leinbach Reyhle Founder of RetailMinded has spoken to crowds of 20 to thousands of people on retail issues ranging from marketing, operations and marketing to retail operations.

Twitter: @RetailMinded

33. Zia Daniell Wigder

Zia Daniell a Co-founder of Groceryshop and Head of Content at ShopTalk. She is a leading expert in the globalization of e-commerce and digital businesses. She is uniquely positioned to provide information on the evolution of e-commerce in the industry.

Twitter: @zdwigder

34. Nathan Huppatz

Nathan Huppatz a co-founder of Readytoship. a B2B tool that automates the manual parts of the shipping process for e-commerce stores. Owner of an e-commerce store, Nathan is an expert in retail and e-commerce.

Twitter: @huppy

35. Charlie McBroom

Charlie Mcbroom is a Co-founder of ‘Fitted Commerce’, he speaks very well about his career in the business world and his success in the world of e-commerce in general.

Twitter: @McEcommerce

36. Chris Goward

Chris Goward author of “You Should Test”. The book includes a series of case studies that show how e-commerce companies are achieving exceptional results.

Twitter: @chrisgoward

37. Rich Page

Rich Page advices to e-commerce businesses about conversion rate optimization (CRO). He is the author of Website Optimization: an hour a day and also posts regularly on his blog Rich Page: Website Optimizer. His approach is accessible, simple and original.

Twitter: @richpage

38. Web Smith

Web Smith is e-commerce director at GearPatrol and also founder of 2PMLinks, a daily newsletter with selected links and quick commentary on brands, data and e-commerce. He has a strong field of knowledge related to the e-commerce industry.

Twitter: @web

39. Dejan Jacimovic

Dejan jacimovic is a Co-founder of Stunt Coders, presenter of the eCommerce Show: each episode presents an interview with the owner of a store or the leader of the opinion on ecommerce.

Twitter: @dejanjacimovic

40. Alex Harris 

Alex Harris is one of the most popular conversion experts and speakers. He helped several ecommerce stores to build and optimize hundreds of ecommerce stores. He’s also published an Amazon bestselling book and topped numerous lists as a top conversion rate optimization (CRO) specialist.

Twitter: @alexdesigns

41. Tucker Schreiber

Tucker is a growing marketer at Shopify and a serial entrepreneur. Since experience is the key to the e-commerce industry, you have the opportunity to learn from one one guy that are in front of your heart.

Twitter: @tuckerschreiber

42. Charles Brun

Charles is a founder of MTL- Ecommerce and the director of Dynamic Yield. For ecommerce retailers looking to improve the effectiveness of their productThere are few influencers who can match charles level of passion and expertise.

Twitter: @_charlesbrun

43. Bryan Eisenberg

Bryan Eisenberg co-founded Buyer Legends, he’s brother of Jeffrey Eisenberg and they have also written several books, many of which go directly to online retailers. He has worked with many e-commerce stores and his book Be Like Amazon is mandatory for all users of the online space.

Twitter: @TheGrok

44. Branden Moskwa

Branden calls himself an intelligence agent in e-commerce. He was a finalist at the Business Excellence Awards at TD and the Chamber of Commerce in 2015. He regularly blogs and presents a podcast to share tips and tricks on how to manage the e-commerce industry.

Twitter: @bmoskwa

45. Pawel Ogonowski

Pawel Ohonowski is co-founder of Growcode the 1st all-in-one solution for IT-free ecommerce optimization. I’m known as the “Ecommerce Optimization Guy” and I like to challenge optimization norms whenever I can.

Twitter: @p_ogonowski

46. Alaa Hassan

Alaa Hassan is an e-commerce entrepreneur and a Teacher. He leads the E-commerce training academy, which helps the new and established entrepreneurs. He is also a founder of Linen Chest which is an online Homeware store.

Twitter: @mralaahassan

47. Matt Thorpe

 Matt Thorpe is an E-commerce expert and a well known name in the world of E-commerce. Matt is He Helps multiple businesses to grow their online sales and how to get big.

Twitter: @Thorpeedo

48. Thomas Smale

Thomas is a founder of FEinternational.com helps the businesses by sharing his most effective columns. He is a columnist at entrepreneur.com share article about e-commerce.

Twitter: @ThomasSmale

49. Pamela Hazelton

Pamela Hazelton is an eCommerce and online business consultant. She helps the business and entrepreneurs to succeed in the online world. Pamela is also a contributing editor in PracticalEcomm.

Twitter: @pamelahazelton

50. Ina Steiner 

Ina Steinar is Editor and Co-founder of EcommerceBytes. She is independent daily news source for online businesses and retailers.

Twitter: @EcommerceBytes

51. Steve Chou

Steve started an online store bumblebeelinens.com that made 100k in the first year of his business and now helping multiple business and teaches them how to replicate his success.

Twitter: @mywifequit

52. Hazel Bolton

Hazel Bolton expert in content marketing, user experience and optimization. She guides the content strategy in User Conversion, an excellent resource of ideas for all users of the online world, especially for online retailers.

Twitter: @hazelana_b

53. Catherine barba

Catherine Barba is well known name in the digital business world. She has founded and co-founded several digital business in france. Catherine is wrote several books about eCommerce and the future of retail.

Twitter: @cathbarba

54. François Momboisse

François President of Fevad (French e-commerce & Distance Selling Association) since 2002. international digital operations for the FNAC. François is one of the best head of Ecommerce in Europe.

Twitter: @fmomboisse

55. Andre F Bourque

Andre is an Ecommerce Consultant covering high-growth industries. He writes about multiple Ecommerce topics like Brad Messaging, inbound marketing social media marketing, Content marketing, seo, Community marketing.

Twitter: @SocialMktgFella

56. Debra Templar

Debra a founder of Templar Group Pty Ltd and also a retail business coach and professional consultant, author and speaker. She aims to help small businesses to increase their growth.

Twitter: @DebraTemplar

57. Stéphane ALLIGNE

Stephane is blogger, speaker and a well known name and also considered as expert in Ecommerce and retails. He is a managing Director at DOTNET. Stephane is also a Co-author of Internet marketing published in 2016.

Twitter: @Stefalligne

58. Brendan Witcher

Branden is Vice President of Forrester and also Senior Analyst of Digital Business Strategy, E-Commerce. He helps digital business professionals, professionals and experts in consumer behavior and technology trends in the space of business engagement.

Twitter: @BrendanWitcher

59. Ricardo Tayar

Ricardo is an expert in Ecommerce and also a founder and CEO of Flat 101 which help businesses in Ecommerce, Online Transaction and the Development of Digital products.

Twitter: @rtayar

60. Nic Brisbourne

Nic a venture capitalist aim to UK based Ecommerce companies to invest in. He also writes about his experiences on Europe’s most popular venture capital blog – The Equity Kicker.

Twitter: @brisbourne

61. John McIntyre

Johan is famous and well known name in the digital business world. He proved his expertise in E-commerce and email marketing and life cycle marketing.  

Twitter: @JohnMcIntyre_

62. Liviu Taloi

Liviu is a well known guy in E-commerce industry and also expert in conversion rate optimization, Online marketing and web analytics. He helped multiple business with his expertise and help them to grow.

Twitter: @ltaloi

63. Nacho Somalo

Nacho a verteran of E-commerce, he is an Entrepreneur and professor of Business Schools In Innovation, Entrepreneurship and e-commerce. His mostly publications are in spanish.

Twitter: @nachosomalo

64. Pablo Renaud

 Pablo spent around 18 years in developing Ecommerce and marketplace projects. His mostly publications are in spanish & he love coffee 🙂

Twitter: @pablo_renaud

65. Raul Dorado

 Raul helping multiple projects on internet and Managing partner of Segunda Planta which is an agency related to E-commerce, Initiator organizar Sevilla, and partner of AZAranda Ecommerce Portal, Most of his publications are also in spanish.

Twitter: @RaulDorado

66. Gianluca Diegoli

 Gianluca an Ecommerce Author, Independent marketing strategy advisor and Co-founder of DgitalUpdated.it. Mostly his blogs are around Ecommerce at minimarketing.

Twitter: @gluca

67. Simon Lilly

Simon previously Headed up ecommerce & digital Fatface, Lush & Liz Earle. He is now Head of Digital at Neal’s Yard Remedies. He has some serious skills in the digital world and helped a lot of businesses to grow.

Twitter: @simonlilly

68. Steve Dennis

Steve have remarkable share to the digital world. An Innovative Strategy consultant, Keynote Speaker, Author & catalyst on retail and digital disruption. Steve is also contributor in forbes.

Twitter: @StevenPDennis

69. Doug Stephens

Dough have a very professional role the digital world and retail. He’s speaker author of Reengineering retail and global advisor on the Future of Retail. Dough is also a well known contributor to the Business of Fashion.

Twitter: @RetailProphet

70. Talia Wolf

Talia Wolf is an expert in CRO (conversion rate optimization). She Is one of the top influencers, Trainer and speaker. Talia Help business grow   fix their funnels with emotional targeting & customer-driven optimization.

Twitter: @TaliaGw

71. William Harris

William a founder of Elumynt and a professional growth marketer. William is one of the top ecommerce experts. He helped multiple ecommerce businesses grow.

Twitter: @wmharris101

72. Michael Anderso

Michael is the co-founder of Etail Solutions. He is also featured as the best presenter in eCommerce conferences and in Seller’s Conference for Online Entrepreneurs. His presentations have become alot famous among listeners.

Twitter: @TeamEtail

73. Chris Brogan

Chris is CEO of owner media group. He also encourages people to do what they love to do and not follow others.

Twitter: @chrisbrogan

74. John Jantsch

John is a business marketing consultant, speaker and author of Duct Tape Marketing. Ebay, HP and many other successful organizations followed what john said in his speeches.  

Twitter: @ducttape

75. Tara Johnson

Tara is a lead reporter at CPC strategy and a well known writer in the field of eCommerce, data and social media and discussed these topics in detail.

Twitter: @CPC_Tara

76. Catalin Zorzini

Catalin is a founder of unblock.net, Ecomolatforms and ecomm design. He is passionate about driving customer engagement for clients through content marketing.

Twitter: @zorzini

77. Chris Lake

 Chris is head of marketing at vestedHQ. His tweet focuses about commerce and content marketing, SEO, CRO, Designs CX, UX, SaaS and multiple startups.

Twitter: @lakey

78. David Boada Edo

David established his place in the world of ecommerce and several other fields by his professional experience.He is ecommerce and digital Marketing specialist. Mostly his publications are in spanish.

Twitter: @davidboada

79. Bryan Kramer

Bryan is a writer and speaker covering the topics of online marketing. He mostly focuses on those topic particularly relate to social media. Ecommerce retailers can stay up-to-date with the latest and effective social media strategy.

Twitter: @bryankramer

80. Paul Rogers

Paul is a founder of Vervaunt and eCommerce Consultant. He mostly worked with magento, Shopify plus. Paul is ambitious and energetic digital marketing professional and has great contribution to the Ecommerce.

Twitter:@paulnrogers

81. Tim Ash

Tim a CEO of sitetuners and the author of landing page optimization. He’s also a public speaker and has appeared at many high profile events as the keynote.

Twitter: @tim_ash

82. Kevan Lee

Kevan lee a VP of marketing at Buffer, One of the top social media management tools for brands ,agencies and marketers. He’s also writes for top publications.

Twitter:  @kevanlee

83. Aaron Orendorff

Aaron was editor in chief of shopify plus. He is the founder of IconicContent. He is also ranked as top 10 B2B Marketer.

Twitter: @AaronOrendorff

84. Jon Loomer

Jon loomer is one of the best marketers and provides the best strategy to utilize the facebook for ecommerce sales. He helps multiple business they are starting out or looking to increase their current conversion.

Twitter: @jonloomer

85. Jeffrey Eisenberg

Jeffrey Eisenberg an investor, speaker & advisor  he’s one of the top marketing optimization experts. He’s also two times best selling author.

Twitter: @JeffreyGroks

86. Tim Ferriss

 Tim is author five # 1 NYT/WSJ bestsellers. He’s an investor in huge companies like Uber, Facebook and much more. His first business/interview podcast reached over 150 million downloads and become much popular among the audience.

Twitter: @tferriss

87. Jason Billingsley

 Jason is a co-founder of Elastic Path Software and Zolo Realty.

Twitter: @jbillingsley

88. James Gurd

James is Owner of Digital Juggler, Ecommerce and Digital media marketing Consultancy.He mostly join the conversations on twitter and give advice.  

Twitter: @JamesGurd

89. Mike Quindazzi

Mike is Managing Director leading sales for US Digital Alliances for PwC. His consultancy  lead multiple global companies to success and help them to grow.  

Twitter: @MikeQuindazzi

90. Vishal Mehta

Vishal is the founder and MD of Imfibeam. Ecommerce and Startup these two topics Vishal is more passionate about. His Company’s mission is also to drive growth for eCommerce Startups.

Twitter: @vm34

91. Kaleigh Moore

Kaleigh is a writer her article published in top platforms like Entrepreneur and Inc. She gained enough experience in ecommerce and now helping others to improve their businesses.

Twitter: @kaleighf

92. Luiz Cent

Luiz is Head of Customer Success at MailShakeApp,Consultant in Ecommerce Cosmos and  an eCommerce entrepreneur and mainly focused on CRO and Inbound Marketing.

Twitter: @LuizCent

93. Sam Mallikarjunan

Sam is the Chief Revenue Office at flock and Co-author of ” How to Sell Better Than Amazon”. He was also a former executive strategist at HubSpot.

twitter: @Mallikarjunan

94. Markus Linder

Markus is CEO of Smart assistant and leading Digital Advice technology for online mobile and Instore.

Twitter: @markuslinder

95. Paul do Forno

Paul is Managing Director of Commerce & Content at DeloitteDIGI. He has more than twenty years of experience in strategy, Consulting and technology.

Twitter: @dofornop

96. Brian Solis

Brian is well known author on topics like technology, business development, Digital transformation and startup culture. He’s also a huge social media influencer because of his additional expertise.

Twitter: @briansolis

97. Matthew Howells-Barby

Matthew is Co-founder of TTTSEO community, Director of Acquisition at HubSpot. Due to his expertise, he is also a social media Influencer.

Twitter: @matthewbarby

98. Jeff Bullas

You may have heard about Jeff at some Point, He is an Ecommerce Influencers and social media marketing strategist & speaker, Forbes Top 10 Social Media Influencer.

Twitter: @jeffbullas

99. Martin Cook

Martin is an Adwords Expert, Ecommerce & Social Media influencer and knows much more about Tech, marketing and eCommerce. He helps Online businesses with PPC, SEO strategies.

Twitter: @Martin_Cook_

100. Chad Rubin

Chad is a CEO of thinkCrucial & Skhubana_ERP. He shared best Strategies for seller who wants rapid eCommerce growth.

Twitter: @itschadrubin

Phew! That is a wrap ! So, there you have it! The 100 top Ecommerce influencers. You can also check out our roundup in which we have gathered 40 High-Profile Seo Experts Advised 3 Tips On Keyword Research Which might help you in the online business.

Have we missed anybody out?  Let me know if you guys feel I missed someone who should be on the list here. I will update accordingly. 🙂

Hey Guys ! Are you seeking for the best tips and techniques for keyword research that helps you to get high rank more faster then ever and get to the top of SERP ? Well let me tell you’re landed on the right page.

Here we gathered 40 high profile SEO experts advised only 3 tips on the keyword research . That definitely give a boost to your ranking and also get traffic to your website. So, without further ado let’s see what are the 3 tips experts advised for the keyword research.

1. Nick Eubanks 

1. Find the most relevant terms you’re not already targeting by performing a keyword gap analysis. Quick and dirty process for this is to 1) identify your top 100 most important keywords 2) scrape Google for all URLs ranking on Page 1, then dedupe 3) download all keyword rankings at the URL level 4) Download all keywords your site is currently ranking for 5) Use VLOOKUP to create a diff-file of all terms your competitors are ranking for that you’re not.
2. Use your keyword gap data to focus on term expansion of existing URL’s and then analyze the intent / and syntactic overlap of your terms to make sure you’re keeping track of intent as it splits or evolves — looking for opportunities to either combine or if necessary, split pages into smaller, more targeted URLs.
3. When looking to expand your overall keyword footprint, another way to leverage the work your competitors have already done to save you time and focus on terms that are likely to drive conversions is to leverage the process of cohort keyword research to quickly find commercially viable, conversion-driving terms to target.

2. Mo Khan 

1. intent.
2. competitiveness.
3. where it lives in the buyer funnel.

3. Anurag Pareek 

1. Focus on user intent, and develop content based on this strategy, you will rank better for different intent based searches and have a higher chance to get readers to take the necessary action.
2. Find keywords that your competitors are already ranking for using tools like aHrefs and SEM Rush. These ideas will help you build better pages and improve your chances to rank better than your competition.
3. Use keywords that your website visitors are using on your website. i.e the site search function. This can be found in Google Analytics under Behavior. This will help you create content that your website visitors are looking for.

4. Gresham Harkless

• My perspective is a little different in that I think a lot of people don’t do their due diligence in the beginning. I think that you should be crystal clear on your resources, your ideal client and your overall goal. This will help you to determine your strategy. I think that one of the best things that anyone can do when researching keywords is to be extremely customer focused. By this I mean understanding entirely what your avatar or ideal client is searching for and what keywords they are using to search for your products and services and even those things somewhat related to your services. There are certainly tools that help out but every marketing decision from design websites, researching keyword and everything else should start and end with the ideal customer in mind. There are tools out there to focus on specific keywords that actually help you accomplish the goal (e.g. increase revenue or drive traffic) like Google Keyword Planner, KeywordTool.io and many others but none of these tools really work as well unless you have a direction by getting crystal clear on those 3 things.

5. Troy Fawkes

1. Start by thinking within this hierarchy, where a keyword belongs to a user intent and a user intent belongs to a category. You should always be assigning a keyword to a user intent rather than thinking of them as a bundle of keywords, and this grouping is so much more valuable in the real world if you’re thinking of the user’s intent, the category of the user’s intent, and all of this in a format that mirrors the information architecture of a website
   • • User Intent Category (Page Template), e.g. “Services” or “Features”
     • User Intent (Page), e.g. “SEO Services”
     • Keywords, e.g. “seo company,” “seo services”
2. Use only keywords that directly reflect your user intent, e.g. we have a client who sells “custom t-shirts.” Ranking for just “t-shirt” would be fantastic, but it’s not actually what they sell and they’re really unlikely to get there. So, be specific and spend a decent amount of time removing any keywords from your research that aren’t exactly what you or your client offers.
3. Think in terms of actionable research. What’s the point in having 200 keywords targeting a page if you’re not going to use them for anything? Use all of them, or don’t include them in your research. For example, we use keywords in titles, primary headings, secondary headings, and we require all other keywords in our research to at least be in the content somewhere.

6. Anthony DeMarco

If you’re looking to enter into the market with your product or service, whether by SEO or PPC, you’ll need to do the proper keyword research and market analysis. Use my rule of the three’s to make sure your covering your ground. Look at who’s advertising , where you are, and where you want to go. By looking at who’s advertising you can see what keywords they use and assess their viability for your own purpose. By looking at where you are, you can see how many spaces you need to move in order to achieve optimum rank position, and optimal website design to deliver the keywords to the reader. And now that you see where you want to go, you can see what keywords you need to work on in order to make it there. Start by optimizing your site, and server speed. Then add your new content and landing pages, and continue the process again until you’ve reached the desired search position.

7. Johnny Baskin

Keyword research is arguably one of the most important aspects to any SEO campaign, by targeting the right keywords you can ensure that your website has a good chance at ranking on Google and generating traffic from it. Here are 3 tips I would give to anyone doing keyword research:

1. Look at the SERP (Search Engine Results Page): One of the best ways to get an idea of how likely your website is to rank for specific terms on Google is by assessing the websites that Google is currently ranking for those terms. If Google is ranking websites that are similar to yours in terms of context and metrics than you have a good chance of ranking. Although if Google is ranking websites that are not very similar to yours than it’s a sign that it will be difficult for you to rank. For example if you are a painting contractor and you are trying to target a keyword that has a bunch of other contractors ranking for it that’s a good sign, but if the keyword your targeting has a bunch of paint manufactures rankings for it, than you should probably rethink it. Personally the tool that I use and recommend for keyword research is KWFinder by Mangools. Using this tool you can easily assess the websites ranking on the first page for a given search term and see all their metrics in one easy spot as well as find other similar terms.
2. Don’t be afraid to niche down: When conducting keyword research it can be frustrating trying to find a term that you can easily compete in, especially if your site is new. Usually general terms will be more competitive and as you niche down the competition will decrease. If you provide multiple services instead of trying to target a keyword that broadly covers all your services you might want to target each service specifically and build out separate pages for all the services. Even if the search volume for each service individually is lower combining all of them can often add up to even more search volume while also dealing with less competition. If you are a local business try to target keywords that include your town’s name, if you live in a big city try targeting keywords that include major intersections in your area.
3. Look for user intent: It can be easy to get caught up in targeting keywords with the highest search volume but in many cases the highest search volume keyword is not the one that is most likely to convert. For example if you are a painter in Toronto you might be tempted to target a keyword such as “home painting” (90 searches) but this keyword is very general. The people searching for it might be looking for home painting ideas or home painting supplies, it might make more sense for you to target a keyword that shows better search intent such as “professional painters Toronto” (50 search) even though the search volume is lower it is clear that the people searching for it are looking for exactly your services. Usually you can get an idea of how valuable a keyword is by looking at the estimated CPC for that keyword in a Google Ads campaign.

The best way to improve your keyword research is through practice, the more websites you rank on Google the better understanding you will have of how the algorithm works. If you’re looking for a digital marketing agency feel free to reach out to me for help.

8. George Konidis

1. understand your top competitors in the space
2. use competitive analysis tools like semrush and plug in your competitors in order to discover more
3. use google keyword planner to understand whether those keywords are declining over time

9. Sam Wheeler 

The best tip I can provide is to understand keyword intent and map this out as part of your keyword research process. Search volume and competitiveness of the SERP is important, but without understanding keyword intent, your strategy may prove futile. Look at the SERPs for each keyword you want to target and understand what type of page is being served. Does the keyword yield all commercial results? If so, you probably want to map that keyword to a commercial page. It is very difficult to rank an editorial page on a SERP with only commercial results, for example. We typically bucket keywords into three intent categories: Commercial (sales pages), Editorial (blog or “explanation” pages), and Hybrid (SEPPs with a clear mixture of commercial and editorial results).

10. Cody Bollerman

Nowadays, keyword research has changed.

1. Do not put too much emphasis on historical data –  I don’t look at a tool like Google Keyword Planner with too much emphasis as you need to try to also write trending content vs regurgitate.
2. I try to follow keyword research that can allow for a long term content marketing plan. If you are not writing quality long form content how are you going to rank. You should use keyword research to potentially guide content. Do not pick out specific keywords to rank and write content, rather pick out Questions and Conversational keywords and build content around these.
3. Understand the bigger picture, keywords are guidance and you will see these shift. If you add a comment plugin like Disqus comments on the blog post have the potential to carry new keywords naturally. Use keyword research to get a foundation of estimated traffic but keep and eye on which queries come naturally/semantically via webmaster tools.

11. Alexandra Bohigian

My best advice for keyword research is to conduct competitive analysis and fill in the blanks where your competitors are failing. Instead of going for keyword phrases that are unrealistic to rank for, look at what your local competitors are trying to rank for and build a strategy around that. Think of how you can repurpose popular search queries and make them more specific to your company’s offerings, which will direct more specific, niche traffic to your site.

12. Patrick Coombe

My biggest tip for keyword research is this: close your eyes and think about the brand you are working on. Let’s say it is a carpet cleaning company. Close your eyes and visualize what the search intent is for the average user. Put yourself in their shoes; are they searching for a carpet cleaning service? Are they looking to do it themselves? Do they want to find the cheapest solution possible, or the highest quality? Maybe all of the above. Whatever the case may be, do that first then load up your favorite keyword research tool and let the AI do the footwork. Too many people rely on tools to do their bidding when in fact the best SEO tool is between your ears.

13. Dublin SEO Company

1. Make a list of important, relevant topics based on what you know about your business.
2. Fill in those topic buckets with keywords. …
3. Research related search terms and check for a mix of head terms and long-tail keywords in each bucket.

14. Danny Gavin 

1. Conduct keyword discovery: one needs to perform a through keyword discovery analyzing the search volume, difficulty to rank and intent of each keyword. One can utilize FREE tools like UberSuggest, Answerthepublic.com, etc.
2. Group keywords: Ideally, do not just focus on single keywords, rather gather three to ten keywords in a group (sometimes, however, it could be more). Ideally, there should be some sort of common denominator or relationship among the keywords of each group. This group will be the foundation for the content that you are trying to build.
3. Add contextual keywords: This is the idea of filling the gaps in the visitor’s knowledge. If one is trying to rank for “masters in marketing programs” you don’t just want to focus on variations of that keyword – but what are the topics that people are looking for when it comes to “masters in marketing programs”. “social media marketing”, “customer relationship marketing”, “great job placement” are all contextual keywords that would be added to your target group.

15. Marie Ysais

My 3 tips for keyword research are to always check your competitors keywords and see where they are already doing well and what keywords already bring in traffic.  If your terms are local you can also check much larger cities to see what types of keywords do well in different areas to give you more of a variety of keywords. Third tip is to use Ahrefs and scrape a large site like Yelp, Angie’s List and so on to grab relevant keywords for your niche.

16. Sebastian Hovv 

1. Use keyword tools that have a different source/approach. Using a combination of tools like InfiniteSuggest, LSI Keywords and Keyworddit will help create a clear picture of what users are looking for.
2. Implement “2019” as a suffix when appropriate. It’s easy and still works right now.
3. If commercially viable, spend the extra money and have your site converted into another language to generate international traffic.

17. Possum SEO 

Any SEO junior can do keyword research easily nowadays using lots of tools, like keyword planner, ahrefs, semrush , moz tools, Ubersuggest  and many more.

But selections of best relevant keyword is art. Where you required advanced techniques. Here I list down my criteria for qualified keyword selection:

• kws should based on relevancy
• long tail keywords for ranking fast
• niches targeted means project is about ecommerce then buying keyword, services based industry needs information keyword etc,.
• high search volume with low difficulty

keyword has social attention, means people should used in their chat on social sites & on forum

keyword should have topical options.

I m using ahrefs content gap tool , where I add my competitors websites and tool shows which keywords their target and we not. Plus I check above criteria for qualifying keyword list.

18. Ingoduo Digital Marketing 

1. Find good topics related to your niche and measure the competition level: investigate how hard it will be for you to rank for that keyword by just looking at serp
2. Focus on your user intent: understand whether they look for information, tend to buy something or watch video etc.
3. Consolidate your content: by covering every question your target audience ask, keep it fresh, clean and user friendly

19. Dean Cacioppo

Just about any keyword research tool will tell you the CTC.  Although not a direct correlation, you can get a good idea on how well a specific keyword will produce results based upon the Cost Per Click. If you are looking at two, otherwise similar keyword phrases and one of them has a CTC of $12.45 and the other is $2.19 the one one with the higher CTC will have a better conversion rate.  The keyword with the higher CTC has been proven to convert better, thus Digital Marketers are willing to pay more (and ultimately push up) the average cost per click. The key is to find keyword phrases that have a high CTC, but a relatively low SEO competition – but enough volume to pay off.

20. Mike Wiseman

1. Start off your keyword research by identifying your seed keywords. The seed keywords will, in turn, lead to many long tail keywords for you to analyze.
2. Group similar keywords together into clusters. Often times different keywords will display the same search results, analyze the search results to see if the same results are being displayed. If so, you should group these keywords together into a cluster.
3. Last but not least, analyze the search intent of the keywords. More often than not, keyword modifiers will paint a clear picture of what the user is actually looking for. Make sure your content aligns with the search intent behind the keywords!

21. Vivek Sharma 

1. First We check Google Trending and check which topic nowadays popular.
2. Second is we check Volume of Keywords and searches competition.
3. Third is we take best top 5 high searches keyword and do target.

22. Carl 

For me keyword research is the secret sauce in terms of ranking a landing page. This may served as signals from your link building efforts. Below are my tips in doing keyword research:

1. Target long tail and low competition keywords – this may served as a low  hanging fruits that you can easily rank. This may also considered as “keywords” for buyers. Example: semicolon ring(main keyword)  – most likely searching for meaning / sample images /articles etc. cheap semicolon ring – most likely buyers looking to purchase.
2. Keyword mapping – process of assigning relevant keywords, phrases in a form of categorization. This might be helpful and easy for your writers in terms of creating a solid content/landing page.
3. Analyze target audience and implement LSI keywords – Matching your landing page writeups from “searchers intent” helps your webpage rank in Google. And right usage of LSI keywords is must.

23. Pearl Lemon 

Check out Google Search console and see what keyword search strings your page is getting rankings for – use this data to start producing content in line with that. Then combine these search strings with ‘keywordseverywhere’ to get related keywords – this now can become blog content. Finally take a Quora based around these keywords and examine the way people write questions related to these keywords – this becomes excellent semantic content.

24. Ahlem Mahroua 

• Your starting point should be your website:

Look at the Google Search Console queries report and look at which queries users type to find you, this is a goldmine. It will tell you if you are on the right track with your content strategy: for example, if you are a raw food restaurant and users find you by typing best steakhouse in Barcelona, you may decide to review your strategy.

If you find out you are on the right track, you might want to use these keywords as your base for your research. For example, if users find your raw food restaurant by researching Vegan restaurant, you may want to write about “Why vegan food is good for your health”

• Google is your best friend!

Look at the autocomplete function in the search box to find out what questions your users are asking, if you are an ethical food brand, type in Ethical food and see what comes up. This will give you suggestions, in that case you will want to write about ethical food companies, ethical food brands, etc.

Also looking at the first page of the search results, you will see a list of related questions, use them to get content ideas.

Finally, still on the first page of the search results for your initial queries, you will see a list of related  and broader queries.

• Concentrate on long tail keywords (sentences with 3 – 5 words):

Most brands focus on ranking on one or 2 words keywords, forgetting that these are the ones with the most competition. Also, remember that the way users search has evolved and most of them now type in questions!

So when doing your research, don’t hesitate to be specific, and if you want to rank on the keywords Sustainable Fashion, maybe perform research around “Where to buy sustainable fashion online” or “what is the best sustainable fashion brand”

25. Adam Chronister

The first thing I would suggest when developing keyword research is to put yourself in the shoes of your target audience. Skip the keyword research tools for a bit and simply get a text editor ready and start Googling as if you were your target customer. Try out a number of different searches and pay attention to the terms that come up in Google’s autocomplete. Start copying down those terms that jump out and appear to have buyer intent. This exercise keeps your research organic and unbiased and is a great task to do prior to looking at search volume and competition metric data.

Almost every keyword research tool on the market uses different dataset so it’s important to cross-reference multiple tools against one another. We did this recently for a client of ours and the results were pretty surprising.

You can see that while there are some similarities, the data across differing research tools is not cohesive. These tools should be used as a reference but not as gospel.

Setting up a Google Adwords campaign to supplement your SEO research is a great way to see what terms have both search volume as well as convert into traffic. We usually include a conservative SEM budget with our SEO packages. Not only does this get some leads through the door, but it is als

o a great way to gain insights into keywords that you can then roll into your organic traffic strategy.

26. Chris Giarratana

1. Focus on profit over ego. It is great to rank for competitive keywords that you can show off to your friends and Twitter, but it is difficult (and expensive) to rank for short head keywords. Instead, focus on long tail keywords that show buyer intent. These are easier to rank for and can drive higher quality traffic overall.
2. Focus on local keywords for local SEO. This is a no brainer, but many businesses don’t work on local keyword research due to low volume. Local SEO is a powerful driver of sales and traffic, and some companies choose to not invest in this tactic due to the low Search Volume… this is a mistake.
3. Don’t trust a single tool. Ahrefs, SEMrush, Moz, and Searchmetrics are great tools for keyword research, but they are not perfect. Be sure to do your own testing and don’t just blindly follow the results of any tool. Over time, you will find the gaps in each tool, so always be testing!

27. Adam Gresch 

(Krends Consulting)

Keyword research is a fundamental aspect of providing good SEO. In order to set good expectation management, you need to provide a solid basis for which to run a good SEO campaign for your client – or for yourself! So, here are our top 3 recommendation for good Keyword Research:

1. Use the right tools. Keyword research tools like Google AdWords and SEMrush’s Position Tracker are a couple examples of invaluable SEO research tools.
2. Know your competition. If you know what your competition is ranking for (or isn’t!) this can be the make or break for your campaign.
3. Don’t go for broke. Aiming to compete for a national keyphrase in a high-competition market? Thinking smaller can be huge if you target a large number of lower-ranking phrases around the same subject matter.  

These are just a few of the fundamentals that we recommend that you don’t overlook when performing keyword research for your next SEO campaign.

28. Terrance G Kern 

When doing keyword research we like to approach it from a couple of different directions.

• Do we have competitors in our industry?  If so, do they have a website? If so, we have tools like ahrefs and semrush.com that can give us valuable keyword data by just entering our competitors urls into the tool.

• Use Keyword Planner in Google AD’s to get more results.
• As long as you put in your “root” keyword you can come up with multiple variations of this keyword to get some low hanging fruit.

With these two tools you can get a nice start on putting together your lists and start creating pages.

29. Jess Joyce

• Get access to their Search Console (or even GA if it’s connected). 

• Actually google the terms you’re doing keyword research for. 

• Attribute your keywords to pages of your site. 

30. Dmitrii Kustov

1. Build a base first;
2. Use tools to expand upon the base research;
3. Do not rely on tools only.

A lot of folks in the SEO industry reply solely on tools like SEMrush, MOZ etc to get all of the keywords they need. The problem is that even though those tools are amazing, they can’t provide keyphrases for different services of a company. If you do research for an AC company which does not only AC units, but, for example, household fridges as well, those tools will only pull keywords for one service, but not another. So, before utilizing those tools, sit down and create a list of keywords, which are approaching the industry from different angles. This way you will be sure that you have a solid base for the tools to expand on.

31. Abhijeet Kotwal

1. Knowing the buyer persona (target audience) is the key here. Start with writing down about your ideal customer journey, his pain points, challenges, and the solution he is seeking for. The sharper the focus is the clearer you will get to know about your target audience.
2. There are 4 buckets under which user actions/search intent can be categorised, the user’s actions are primarily driven by a motive of doing transaction> A user could be looking for supporting information to take an action, or searching for a tool/product to perform an action, or directly taking an action to fulfil a need or consuming something on the internet.
3. Once you have defined your target audience, their pain points, solutions they are looking for and the purpose (context and content of the search), you can use any of the keyword research tools to perform keyword research.

40. Dan

In any new nichè is don’t always copy the competition they may of got it wrong.After identifying your parent topic / keyword.

1. Write naturally let your language cast a net
2. Look at the keywords in SC that Google is displays your site for.
   Find the KW with high impressions that you are below position five. Sort
   through and find intent key phrases with high impressions
3. Content build around kw and run a link building campaign to support.
   Rinse Repeat!

Conclusion:

Mostly experts are agreed upon the fact that Keyword research is one of the most important, valuable and highest performance activities in the field of search marketing. Keyword research is a critical component of search engine optimization. It is much more than collecting list of terms and phrases. Ranking the right keywords can make or break your website. Almost all experts have also focused on the demand for keywords in your market, you can not only learn what terms and phrases to target, but also learn more about your customers in general to find your niche market as your initial step.