Top 100 Ecommerce Influencers In The World

Hey eCommerce Folks out there! Developing a business in the online eCommerce world from a scratch is a journey that many people before you have decided to take. If you’re an eCommerce merchant, enthusiast, upcoming startup owner and want to learn about the eCommerce world, then you should follow these 100 experts because these folks have something more valuable to teach you.

1. Andrew Youderian 

Winning CupAndrew Youderian


Andrew is the founder of eCommerce Fuel, a private community for six- and seven-digit store owners. He also shares eCommerce tips in his podcast.

Twitter: @youderian



2. Austin Brawner

Winning Cup

Austin Brawner


Austin is the founder of E-commerce Influence and has compiled excellent marketing tools and growth strategies for E-commerce companies.

Twitter: @a_brawn



3. Ezra Firestone

Winning CupEzra Firestone

Ezra Firestone runs Smart Marketer, a blog that covers all aspects of online marketing and focuses on e-commerce. He also heads Blue Ribbon Mastermind, a group exclusively for e-commerce entrepreneurs.

Twitter: @ezrafirestone



4. Bruno Levesque

Winning CupBruno Leveque

He is the co-founder and CEO of PrestaShop, one of the leading e-commerce solutions in the world, which feeds more than 250,000 online stores around the world.

Twitter: @bruno42



5. Richard Lazazzera

Winning CupRichard Lazazzera

Richard Lazazzera gives excellent advice on entrepreneurship and online sales at A Better Lemonade Stand and was also part of the Shopify Blog Team.

Twitter: @RichardABLS




6. Tobi Lütke

Winning Cup

Tobi Lutke

Tobi Lütke a CEO and Co-founder of ShopifyHe was also part of the core team of the Ruby on Rails framework and created many popular open source libraries, such as a Typo, Liquid and Active Merchant blog engine.

Twitter: @tobi



7. Brian Dean

Winning CupBrian DeanBrian Dean is the mastermind behind Backlinko, a reference resource for all things SEO. Brian’s blog contains articles that teach effective optimization techniques that can help any business gain more visitors. 

Twitter: @Backlinko



8. Chad Vanags 

Winning CupChad Vanags

Chad is the Chief Digital Marketing Analyst in E-Commerce Influence and is a Master Level Certified. He helps online retailers get actionable information from their web analytics and turn them into profitable customers.

Twitter: @ChadVanags



9. Jay Baer 

Winning Cup

Jay Baer is an entrepreneur, speaker and marketing writer. He has a particular ability to apply “traditional” marketing techniques, such as social media and content marketing, to the field of e-commerce. 

Twitter: @jaybaer



10.Linda Bustos

Winning CupLinda Bustos

Linda Bustos is an ecommerce blogger specializing in optimization and conversion strategies. Along with her writing, she also leads the digital experience of Skava Commerce, an innovative e-commerce platform.

Twitter: @lindabustos



11. Larry Kim

Winning CupLarry Kim Larry Kim is a big name in the online marketing industry, with a particular focus on paid advertising channels. He writes for various publications and ranks eighth among the most popular authors of Medium, which is not an easy task.

Twitter: @larrykim



12. Neil Patel

Winning CupNeil Patel

Neil Patel probably don’t need introduction. He manages many of the most prominent digital marketing blogs on the web and has extensive experience in practical Ecommerce Tips.

Twitter: @neilpatel




13. Tim Peter

Winning CupTim Peter

Tim is one of the pioneers of the e-commerce industry. He started in 1995. His consulting firm in Internet marketing and e-commerce, Tim Peter & Associates, has helped many companies find the right strategy for them.

Twitter: @tcpeter



14. Tracey Wallace

Winning CupTracey Wallace

Tracey is known to have changed things for the BigCommerce blog since joining the company in October 2014. She is currently the editor and produces important e-commerce content.

Twitter: @TraceWall




15. Amy Porterfield

Winning CupAmy-PorterfieldAmy Porterfield is co-author of Facebook Marketing All-In-One for Dummies and Social Networking Strategist, helping online businesses in their marketing efforts. Their podcasts have helped many online businesses create the right brand.

Twitter: @AmyPorterfield



16. Rand Fishkin

Winning Cup

Rand Fishkin Rand Fishkin is the founder, author and blogger of If you are looking for SEO optimization tips for your e-commerce store, now you know where to go! And then we have the most popular, Pizarras Blancas on Fridays.

Twitter: @randfish



17. Marsha Collier

Winning CupMarsha Collier

Marsha Collier is the author of more than 40 books, mainly devoted to e-commerce and digital marketing. She also appeared in the Forbes Top 10 Furturest. Ms. Collier blogs and presents podcasts to help businesses grow and prosper.

Twitter: @MarshaCollier



18. Jason Del Rey 

Winning CupJason Del Rey

Jason Del Rey is an experienced e-commerce journalist. He is a senior copywriter at Recode, where he covers Amazon, e-commerce and payments. He has been a business journalist since his arrival at Magazine Inc. in 2007.

Twitter: @DelRey



18. Peep Laja

Winning CupPeep-Laja

Peep the founder of ConversionXL, His knowledge related to conversion optimization is outstanding, and his article related to increasing conversion rates of e-commerce stores is one of the most shared e-commerce contents.

Twitter: @peeplaja



19. Ben Marks

Winning CupBen Marks

Ben Marks is an “Evangelist Of Magento” and his blog, as well as his social networks, is full of useful information, updates and tips for users of the Magento platform.

Twitter: @benmarks




20. Steve Hutt

Winning CupSteve-Hutt

Steve Hutt is a writer, professor and entrepreneur in e-commerce. Founder of eCommerceFastlane, he is responsible for one of the best Shopify-centric resources on the Web for entrepreneurs at all levels.

Twitter: @stevenhut




21. Hendrik Laubscher

Winning CupHendrik Laubscher

Hendrik Laubscher has huge name in the e-commerce industry, He leads Buy Box Experts for Amazon retailers and is also the founder of Blue Cape Ventures, a research company dedicated to online retailers.

Twitter: @henlaub



22. Graham Charlton

Winning CupGraham Charlton

Graham Charlton is the editor-in-chief of SaleCycle, an e-commerce-driven behavior tracking company that provides retailers with tools to improve all aspects of their sales through behavioral analysis.

Twitter: @gcharlton




23. Dan Barker

Winning CupDan-Barker

Dan is an eCommerce consultant who has helped many companies grow in the UK, the US, Europe and Asia-Pacific. Having started his career as a software developer, he is now one of the leading e-commerce consultants in the industry.

Twitter: @danbarker



24. Andy Geldman

Winning CupAndy-Geldman

Andy is the founder of Web Retailer, a site that helps companies sell in markets like Ebay, Amazon and others. He shares extensive research and statistics, essential guides and interviews with the world’s best sellers on his blog.

Twitter: @andygeldman



25. Drew Sanocki

Winning CupDrew-Sanocki

Drew was the owner of Design Public before selling it. He is now a growth advisor for e-commerce executives. He blogs for nerds

Twitter: @drewsanocki




26. Armando Roggio

Winning CupArmando

Armando is the main author of EcommerceBoy.Net and one of the most important contributors to Practical Ecommerce, one of the leading ecommerce blogs. He is also the marketing and e-commerce leader at D & B Supply.

Twitter: @armandoroggio



27. Ryan BeMiller

Winning CupRyan-BeMiller

He is the founder of Shopping Signals, His blog is about almost everything related to e-commerce. His own publications are available on his  social accounts, but you can fully equip the industry after spending some time on your articles.

Twitter: @shopsignals



28. Alan Strom

Winning Cup

Alan Strom

Alan is the owner of Pulse Storm LLC, creator of Commerce Bug and is also the author of “No Frills Magento Layout”. If you operate an e-commerce store in Magento, it is the perfect agent to follow all tips, news and tips.

Twitter: @alanstorm



29. Dave Chaffey

Winning Cup

Dave Chaffey

Dr. Dave is the co-founder and co-CEO of, publisher of online marketing tips. He has written very successful books on digital marketing, e-commerce and digital business.





30. Jason Goldberg

Winning Cup

Jason Goldberg

Jason is the Head of Trade and Content Practice at Razorfish, He has over twenty years of experience in the development and implementation of retail purchases. He is also the host of Jason & Scot Ecommerce Podcast.

Twitter: @retailgeek



31. Pat Flynn

Winning Cup

Patt Flynn

Pat Flynn is one of those geniuses who make a living by generating passive income through his blog. The blog is full of useful articles on SEO, social networking and motivation. Although he regularly covers e-commerce directly, his advice on various digital marketing topics applies to all users.

Twitter: @PatFlynn


32. Nicole Reyhle

Winning Cup

Nicole Reyhle


Nicole Leinbach Reyhle Founder of RetailMinded has spoken to crowds of 20 to thousands of people on retail issues ranging from marketing, operations and marketing to retail operations.

Twitter: @RetailMinded



33. Zia Daniell Wigder

Winning Cup

zia Daniell Wigder

Zia Daniell a Co-founder of Groceryshop and Head of Content at ShopTalk. She is a leading expert in the globalization of e-commerce and digital businesses. She is uniquely positioned to provide information on the evolution of e-commerce in the industry.

Twitter: @zdwigder



34. Nathan Huppatz

Winning Cup

Nathan Huppatz

Nathan Huppatz a co-founder of Readytoship. a B2B tool that automates the manual parts of the shipping process for e-commerce stores. Owner of an e-commerce store, Nathan is an expert in retail and e-commerce.

Twitter: @huppy



35. Charlie McBroom

Winning Cup

Charlie MacBroom

Charlie Mcbroom is a Co-founder of ‘Fitted Commerce’, he speaks very well about his career in the business world and his success in the world of e-commerce in general.

Twitter: @McEcommerce



36. Chris Goward

Winning CupChris Goward

Chris Goward author of “You Should Test”. The book includes a series of case studies that show how e-commerce companies are achieving exceptional results.

Twitter: @chrisgoward




37. Rich Page

Winning CupRich Page

Rich Page advices to e-commerce businesses about conversion rate optimization (CRO). He is the author of Website Optimization: an hour a day and also posts regularly on his blog Rich Page: Website Optimizer. His approach is accessible, simple and original.

Twitter: @richpage



38. Web Smith

Winning CupWeb SmithWeb Smith is e-commerce director at GearPatrol and also founder of 2PMLinks, a daily newsletter with selected links and quick commentary on brands, data and e-commerce. He has a strong field of knowledge related to the e-commerce industry.

Twitter: @web



39. Dejan Jacimovic

Winning CupDejan Jacimovic

Dejan jacimovic is a Co-founder of Stunt Coders, presenter of the eCommerce Show: each episode presents an interview with the owner of a store or the leader of the opinion on ecommerce.

Twitter: @dejanjacimovic




40. Alex Harris 

Winning CupAlex Harris

Alex Harris is one of the most popular conversion experts and speakers. He helped several ecommerce stores to build and optimize hundreds of ecommerce stores. He’s also published an Amazon bestselling book and topped numerous lists as a top conversion rate optimization (CRO) specialist.

Twitter: @alexdesigns


41. Tucker Schreiber

Winning CupTucker schreiber

Tucker is a growing marketer at Shopify and a serial entrepreneur. Since experience is the key to the e-commerce industry, you have the opportunity to learn from one one guy that are in front of your heart.

Twitter: @tuckerschreiber




42. Charles Brun

Winning CupCharles Brun

Charles is a founder of MTL- Ecommerce and the director of Dynamic Yield. For ecommerce retailers looking to improve the effectiveness of their productThere are few influencers who can match charles level of passion and expertise.

Twitter: @_charlesbrun



43. Bryan Eisenberg

Winning CupBryan Eisenberg

Bryan Eisenberg co-founded Buyer Legends, he’s brother of Jeffrey Eisenberg and they have also written several books, many of which go directly to online retailers. He has worked with many e-commerce stores and his book Be Like Amazon is mandatory for all users of the online space.

Twitter: @TheGrok


44. Branden Moskwa

Winning Cup

Branden Moskwa

Branden calls himself an intelligence agent in e-commerce. He was a finalist at the Business Excellence Awards at TD and the Chamber of Commerce in 2015. He regularly blogs and presents a podcast to share tips and tricks on how to manage the e-commerce industry.

Twitter: @bmoskwa



45. Pawel Ogonowski

Winning CupPawel Ogonowaski

Pawel Ohonowski is co-founder of Growcode the 1st all-in-one solution for IT-free ecommerce optimization. I’m known as the “Ecommerce Optimization Guy” and I like to challenge optimization norms whenever I can.

Twitter: @p_ogonowski



46. Alaa Hassan

Winning Cup

Alaa Hassan

Alaa Hassan is an e-commerce entrepreneur and a Teacher. He leads the E-commerce training academy, which helps the new and established entrepreneurs. He is also a founder of Linen Chest which is an online Homeware store.

Twitter: @mralaahassan



47. Matt Thorpe

Winning Cup Matt ThorpeMatt Thorpe is an E-commerce expert and a well known name in the world of E-commerce. Matt is He Helps multiple businesses to grow their online sales and how to get big.

Twitter: @Thorpeedo




48. Thomas Smale

Winning Cup

Thomas is a founder of helps the businesses by sharing his most effective columns. He is a columnist at share article about e-commerce.

Twitter: @ThomasSmale




49. Pamela Hazelton

Winning CupPamela-Hazelton

Pamela Hazelton is an eCommerce and online business consultant. She helps the business and entrepreneurs to succeed in the online world. Pamela is also a contributing editor in PracticalEcomm.

Twitter: @pamelahazelton




50. Ina Steiner 

Winning CupEcommerceBytes

Ina Steinar is Editor and Co-founder of EcommerceBytes. She is independent daily news source for online businesses and retailers.

Twitter: @EcommerceBytes




51. Steve Chou

Winning CupSteve-Chou

Steve started an online store that made 100k in the first year of his business and now helping multiple business and teaches them how to replicate his success.

Twitter: @mywifequit




52. Hazel Bolton

Winning CupHazel-Bolton

Hazel Bolton expert in content marketing, user experience and optimization. She guides the content strategy in User Conversion, an excellent resource of ideas for all users of the online world, especially for online retailers.

Twitter: @hazelana_b



53. Catherine barba

Winning CupCatherine-Barba

Catherine Barba is well known name in the digital business world. She has founded and co-founded several digital business in france. Catherine is wrote several books about eCommerce and the future of retail.

Twitter: @cathbarba



54. François Momboisse

Winning CupFrancios-Momboisse

François President of Fevad (French e-commerce & Distance Selling Association) since 2002. international digital operations for the FNAC. François is one of the best head of Ecommerce in Europe.

Twitter: @fmomboisse




55. Andre F Bourque

Winning CupAndre-F-Bourque

Andre is an Ecommerce Consultant covering high-growth industries. He writes about multiple Ecommerce topics like Brad Messaging, inbound marketing social media marketing, Content marketing, seo, Community marketing.

Twitter: @SocialMktgFella



56. Debra Templar

Winning CupDebra-Templar

Debra a founder of Templar Group Pty Ltd and also a retail business coach and professional consultant, author and speaker. She aims to help small businesses to increase their growth.

Twitter: @DebraTemplar




57. Stéphane ALLIGNE

Winning CupStephane-Alligne

Stephane is blogger, speaker and a well known name and also considered as expert in Ecommerce and retails. He is a managing Director at DOTNET. Stephane is also a Co-author of Internet marketing published in 2016.

Twitter: @Stefalligne



58. Brendan Witcher

Winning CupBrendan-Witcher

Branden is Vice President of Forrester and also Senior Analyst of Digital Business Strategy, E-Commerce. He helps digital business professionals, professionals and experts in consumer behavior and technology trends in the space of business engagement.

Twitter: @BrendanWitcher



59. Ricardo Tayar

Winning CupRicardo-Tayar

Ricardo is an expert in Ecommerce and also a founder and CEO of Flat 101 which help businesses in Ecommerce, Online Transaction and the Development of Digital products.

Twitter: @rtayar




60. Nic Brisbourne

Winning Cup


Nic a venture capitalist aim to UK based Ecommerce companies to invest in. He also writes about his experiences on Europe’s most popular venture capital blog – The Equity Kicker.

Twitter: @brisbourne




61. John McIntyre

Winning CupJohn-Mclntyre

Johan is famous and well known name in the digital business world. He proved his expertise in E-commerce and email marketing and life cycle marketing.  

Twitter: @JohnMcIntyre_




62. Liviu Taloi

Winning CupLiviu-Taloi

Liviu is a well known guy in E-commerce industry and also expert in conversion rate optimization, Online marketing and web analytics. He helped multiple business with his expertise and help them to grow.

Twitter: @ltaloi



63. Nacho Somalo

Winning CupNacho-Somalo

Nacho a verteran of E-commerce, he is an Entrepreneur and professor of Business Schools In Innovation, Entrepreneurship and e-commerce. His mostly publications are in spanish.

Twitter: @nachosomalo




64. Pablo Renaud

Winning CupPablo-Renaud Pablo spent around 18 years in developing Ecommerce and marketplace projects. His mostly publications are in spanish & he love coffee 🙂

Twitter: @pablo_renaud




65. Raul Dorado

Winning CupRaul-Dorado Raul helping multiple projects on internet and Managing partner of Segunda Planta which is an agency related to E-commerce, Initiator organizar Sevilla, and partner of AZAranda Ecommerce Portal, Most of his publications are also in spanish.

Twitter: @RaulDorado



66. Gianluca Diegoli

Winning Cupgianluca-diegoli Gianluca an Ecommerce Author, Independent marketing strategy advisor and Co-founder of Mostly his blogs are around Ecommerce at minimarketing.

Twitter: @gluca




67. Simon Lilly

Winning Cupsimon-lilly

Simon previously Headed up ecommerce & digital Fatface, Lush & Liz Earle. He is now Head of Digital at Neal’s Yard Remedies. He has some serious skills in the digital world and helped a lot of businesses to grow.

Twitter: @simonlilly



68. Steve Dennis

Winning CupSteve-Dennis

Steve have remarkable share to the digital world. An Innovative Strategy consultant, Keynote Speaker, Author & catalyst on retail and digital disruption. Steve is also contributor in forbes.

Twitter: @StevenPDennis




69. Doug Stephens

Winning CupDoug-Stephens

Dough have a very professional role the digital world and retail. He’s speaker author of Reengineering retail and global advisor on the Future of Retail. Dough is also a well known contributor to the Business of Fashion.

Twitter: @RetailProphet



70. Talia Wolf

Winning CupTalia-Wolf

Talia Wolf is an expert in CRO (conversion rate optimization). She Is one of the top influencers, Trainer and speaker. Talia Help business grow   fix their funnels with emotional targeting & customer-driven optimization.

Twitter: @TaliaGw



71. William Harris

Winning CupWilliam-Harris

William a founder of Elumynt and a professional growth marketer. William is one of the top ecommerce experts. He helped multiple ecommerce businesses grow.

Twitter: @wmharris101




72. Michael Anderso

Winning CupMichael-Anderson

Michael is the co-founder of Etail Solutions. He is also featured as the best presenter in eCommerce conferences and in Seller’s Conference for Online Entrepreneurs. His presentations have become alot famous among listeners.

Twitter: @TeamEtail



73. Chris Brogan

Winning CupChris-Brogan

Chris is CEO of owner media group. He also encourages people to do what they love to do and not follow others.

Twitter: @chrisbrogan




74. John Jantsch

Winning CupJohn-Jantsch

John is a business marketing consultant, speaker and author of Duct Tape Marketing. Ebay, HP and many other successful organizations followed what john said in his speeches.  

Twitter: @ducttape




75. Tara Johnson

Winning CupTara-Johnson

Tara is a lead reporter at CPC strategy and a well known writer in the field of eCommerce, data and social media and discussed these topics in detail.

Twitter: @CPC_Tara




76. Catalin Zorzini

Winning CupCatalin-Zorzini

Catalin is a founder of, Ecomolatforms and ecomm design. He is passionate about driving customer engagement for clients through content marketing.

Twitter: @zorzini




77. Chris Lake

Winning CupChris-Lake Chris is head of marketing at vestedHQ. His tweet focuses about commerce and content marketing, SEO, CRO, Designs CX, UX, SaaS and multiple startups.

Twitter: @lakey




78. David Boada Edo

Winning Cupdbcn

David established his place in the world of ecommerce and several other fields by his professional experience.He is ecommerce and digital Marketing specialist. Mostly his publications are in spanish.

Twitter: @davidboada




79. Bryan Kramer

Winning CupBryan-Kramer

Bryan is a writer and speaker covering the topics of online marketing. He mostly focuses on those topic particularly relate to social media. Ecommerce retailers can stay up-to-date with the latest and effective social media strategy.

Twitter: @bryankramer



80. Paul Rogers

Winning CupPaul-Rogers

Paul is a founder of Vervaunt and eCommerce Consultant. He mostly worked with magento, Shopify plus. Paul is ambitious and energetic digital marketing professional and has great contribution to the Ecommerce.




81. Tim Ash

Winning CupTim-Ash

Tim a CEO of sitetuners and the author of landing page optimization. He’s also a public speaker and has appeared at many high profile events as the keynote.

Twitter: @tim_ash




82. Kevan Lee

Winning CupKevan-Lee

Kevan lee a VP of marketing at Buffer, One of the top social media management tools for brands ,agencies and marketers. He’s also writes for top publications.

Twitter:  @kevanlee




83. Aaron Orendorff

Winning CupAaron-Orendroff

Aaron was editor in chief of shopify plus. He is the founder of IconicContent. He is also ranked as top 10 B2B Marketer.

Twitter: @AaronOrendorff




84. Jon Loomer

Winning CupJon-Loomer

Jon loomer is one of the best marketers and provides the best strategy to utilize the facebook for ecommerce sales. He helps multiple business they are starting out or looking to increase their current conversion.

Twitter: @jonloomer



85. Jeffrey Eisenberg

Winning CupJeffrey-Eisenberg

Jeffrey Eisenberg an investor, speaker & advisor  he’s one of the top marketing optimization experts. He’s also two times best selling author.

Twitter: @JeffreyGroks




86. Tim Ferriss

Winning CupTim-Ferriss Tim is author five # 1 NYT/WSJ bestsellers. He’s an investor in huge companies like Uber, Facebook and much more. His first business/interview podcast reached over 150 million downloads and become much popular among the audience.

Twitter: @tferriss



87. Jason Billingsley

Winning CupJason-billingsley Jason is a co-founder of Elastic Path Software and Zolo Realty.

Twitter: @jbillingsley





88. James Gurd

Winning CupJames-Gurd

James is Owner of Digital Juggler, Ecommerce and Digital media marketing Consultancy.He mostly join the conversations on twitter and give advice.  

Twitter: @JamesGurd




89. Mike Quindazzi

Winning CupMike-Quindazzi

Mike is Managing Director leading sales for US Digital Alliances for PwC. His consultancy  lead multiple global companies to success and help them to grow.  

Twitter: @MikeQuindazzi




90. Vishal Mehta

Winning CupVishal-Mehta

Vishal is the founder and MD of Imfibeam. Ecommerce and Startup these two topics Vishal is more passionate about. His Company’s mission is also to drive growth for eCommerce Startups.

Twitter: @vm34




91. Kaleigh Moore

Winning CupKaleigh-Moore

Kaleigh is a writer her article published in top platforms like Entrepreneur and Inc. She gained enough experience in ecommerce and now helping others to improve their businesses.

Twitter: @kaleighf




92. Luiz Cent

Winning CupLuiz-Cent

Luiz is Head of Customer Success at MailShakeApp,Consultant in Ecommerce Cosmos and  an eCommerce entrepreneur and mainly focused on CRO and Inbound Marketing.

Twitter: @LuizCent




93. Sam Mallikarjunan

Winning CupSam-Mallikarjunan

Sam is the Chief Revenue Office at flock and Co-author of ” How to Sell Better Than Amazon”. He was also a former executive strategist at HubSpot.

twitter: @Mallikarjunan




94. Markus Linder

Winning CupMarkus-Linder

Markus is CEO of Smart assistant and leading Digital Advice technology for online mobile and Instore.

Twitter: @markuslinder




95. Paul do Forno

Winning CupPaul-Do-Forno

Paul is Managing Director of Commerce & Content at DeloitteDIGI. He has more than twenty years of experience in strategy, Consulting and technology.

Twitter: @dofornop




96. Brian Solis

Winning CupBrian-Solis

Brian is well known author on topics like technology, business development, Digital transformation and startup culture. He’s also a huge social media influencer because of his additional expertise.

Twitter: @briansolis




97. Matthew Howells-Barby

Winning CupMatthew-Howells

Matthew is Co-founder of TTTSEO community, Director of Acquisition at HubSpot. Due to his expertise, he is also a social media Influencer.

Twitter: @matthewbarby




98. Jeff Bullas

Winning CupJeff-Bullas

You may have heard about Jeff at some Point, He is an Ecommerce Influencers and social media marketing strategist & speaker, Forbes Top 10 Social Media Influencer.

Twitter: @jeffbullas




99. Martin Cook

Winning CupMartin-Cook

Martin is an Adwords Expert, Ecommerce & Social Media influencer and knows much more about Tech, marketing and eCommerce. He helps Online businesses with PPC, SEO strategies.

Twitter: @Martin_Cook_




100. Chad Rubin

Winning CupChad-Rubin

Chad is a CEO of thinkCrucial & Skhubana_ERP. He shared best Strategies for seller who wants rapid eCommerce growth.

Twitter: @itschadrubin




Phew! That is a wrap ! So, there you have it! The 100 top Ecommerce influencers. You can also check out our roundup in which we have gathered 40 High-Profile Seo Experts Advised 3 Tips On Keyword Research Which might help you in the online business.

Have we missed anybody out?  Let me know if you guys feel I missed someone who should be on the list here. I will update accordingly. 🙂

Top 12 SEO Practices To Boost Your E-Commerce Sales

SEO Practices

Are you looking for ways to increase traffic to your website that could ultimately help your e-commerce sales to flourish? You have come to the right place.

This article will help you to comprehend the top 12 SEO practices in the easiest and actionable ways that will definitely give rise to your e-commerce sales. So buckle your seat belts, and let’s learn how to use SEO practices and implement them.

PRACTICE # 1 UNIQUE TITLE TAGS – Increase Organic Traffic Many Folds:

Blue text that you see in Google when you search for something is the title tag. So, be exclusive, when it comes to choosing title tags for product pages

Want to increase search traffic? All you need to do is to create unique title tags as it attracts search engine users and are a core for better ranking and will increase organic traffic.

1.1 Advantages Of Using Unique Title Tags:

  1. Great title tags, increase conversion rate.
  2. Keep you rank higher on the search results of the search engine.
  3. Will increase search traffic i.e will attract more clickers to view the content.

1.2 Characteristics Of Unique Title Tag:

Your web page title tag must be:

  1. Accurate– it should be realistic and provide exact and relevant information.
  2. Appealing– Interesting enough to influence and attract visitors to click once.  
  3. Concise– Brief but comprehensively interpreting your web page content.
  4. Adequately lengthened – It should be of appropriate length, can be of 50-60 characters and 600 Pixels.

1.3 Successful Steps To Create Exclusive Title Tags:   

It is complicated to pick peculiar title tags especially from the same manufacturer for product pages. If you don’t want to fail to create great titles for a web page, follow these few steps:

Step# 1:
Begin With Search Query Analysis:

Before you start writing, you need to begin with search query analysis, as it helps you to focus on what you write and who your competitors are.

Why use search query analysis?

  1. Helps to filter out the particular keywords.
  2. Determine query data for specific pages.
  3. Helps in improving SEO and CTR

 Step# 2:
Set Goal To Increase Google Ranking:

Your ultimate goal should be that your website solves searcher problems better than any other website.  

Step# 3:
Find Quick Responded Keyword:
Use keywords that you think will answer most of the people’s queries.

Step# 4
Write Compelling Tile Tags:
Interesting title tags often drive people to click on a certain page.  

PRACTICE # 2 SEO ANALYSIS – To Fix Errors and To Boost E-commerce sales:

Do you really want to experience the magical increase in your e-commerce sales using SEO techniques?  Follow the below-mentioned actions, keeping the benefits in view:

2.1. Benefits Of Using SEO Analysis:

  1. E-commerce sales shoot up.
  2. Help identify and fix errors.
  3. Helps in achieving a higher ranking.

2.2. Actions To Boost Ecommerce Sales:

Action# 1
Check Synchronization:

You need to keep a strong check that everything is aligned with your economic and strategic goals.

Action# 2

Analyzing SEO Basics:

Frequently, analyzing your business strategic SEO in order to increase search traffic, will also help to point out SEO errors, you need to fix and watch how it will upgrade your ranking and will double your e-commerce sales.

Key questions to answer to drive e-commerce sales:

Use information extract from SEO basic analysis to answer the following questions:

  1. Is your website giving enough information to the visitors?
  2. Is it generating targeted revenue?
  3. What programming language you must embrace?
  4. What will encourage audience interaction?

Action# 3:
Find Out And Fix The Errors:

Try to identify website errors as it will impact negatively on search engine ranking. So fix them as soon as possible. Any powerful SEO tool to identify errors is recommended.

Following are the common basic errors found on a website:

  1. Content duplication
  2. Redirect error
  3. Unknown Broken links
  4. Image optimization issues

PRACTICE # 3  Mobile Friendly Website – To Be at Top Search Result:

If your website is not mobile friendly then getting high e-commerce sales will remain your unfulfilled dream. So, go and check it now if it really is mobile-friendly?

If you want to have a rapid increase in your e-commerce sales, as discussed above, your website needs to be mobile-friendly. If you take the above steps for granted, it is most likely that your viewers get irritated and are not fully entertained. They’ll eventually switch to your competitor’s mobile-friendly website.

According to Google search result, in 2018, about 64 percent of paid Google search clicks originated from mobile, with mobile phones accounting for nearly 56 percent of total clicks.

3.1 Steps To Follow For Mobile Friendly Website:

No need to create panic, just follow the following steps and optimize your website for mobile devices!

Step#1: Understand Latest Mobile Trends:

This is how people use mobile devices: (according to Google full report on mobile device usage)
Smartphone users:        80%
Own multiple devices:   57%
Own only one device:    27%
Only use a computer:       14%
From this Google statistical report, you can comprehend how much it is essential for your website to be mobile friendly. Use this information and transform your e-commerce website for more enthralling UX.

Step#2: Check if your website is already mobile-friendly

You may use tools like Google’s mobile test tool in order to check whether your website is already mobile friendly or not. If it’s already mobile friendly, then you need not to do anything. However, if it’s not mobile friendly, then you must make your website mobile friendly.

Step#3 How to make your website mobile friendly? 

There are several tools that you can use to make your website mobile friendly.

Step#4 Ensure Google has recognized your website as mobile-friendly:

In order to ensure, your website should be restructured on the following features:

  1. Avoid using software not commonly used on mobile like flash.
  2. The content of your website must adjust to the mobile screen size.
  3. The text used on your website must be readable so that the reader does not have to zoom in.


PRACTICE# 4  RICH SNIPPETS – Boost Your E-commerce Sales:

Using rich snippets help your searchers by providing extra detail about your product, which elucidates the given information.

It is the best and easiest way to boost your revenue and to add more, it also helps in improving CTR as it increases the overall visibility of the product.

4.1 Benefits Of Implementing Rich Snippets:

  1. Rich in information: Rich snippets enable you to present your product in a more informative form to your customers and translate your website’s information for search engines.
  2. E-commerce website optimization: It helps in optimizing your e-commerce website, that will result in a more organic search, which simply means an increase in traffic, which will generate more sales.
  3. Visual aids: Images, visuals, and videos supporting your product will stand out in the search result and will be effective in catching potential customers interest.

Are you ready for implementing rich snippets? Here are the topmost e-commerce rich snippets:


RICH SNIPPET#1: Product Visibility:

As the name indicates, the purpose of this rich snippet is to make your product more comprehensible to searchers by providing the clarified and additional information about the product.

Following the given steps will help you to implement product visibility rich snippet:

Additional Information:


By adding the following information, searchers will find the article captivating:

  1. Name
  2. Image
  3. Description
  4. Brand
  5. Review and Rating
  6. URL
  7. Price
  8. Date
  9. Item
  10. Currency


The term “visibility” here means, your product description should be informative, useful and engaging that helps your customers to make well-informed decisions.

RICH SNIPPET#2: Price Rich Snippet:

What is the first thing that makes you conscious while shopping? Price! yes, the biggest factor in purchasing decision. People want to know the product price especially when the product has multiple competitors.

So, you need to be smart while showcasing the price.

Possible Outcome Of Showcasing Price:

  1. Competitive edge: If you are offering the price less than your competitors, it is obvious, you will attract more customers.
  2. Use special tags to entice customers: If you consider using tags like discount and sale, smart spenders will rush towards your product.
  3. Veil price trick to induce traffic: This could also be a possible scenario to encourage traffic to your website, if you only mention tags like discount and sale and don’t mention price, it may lure smart spenders to visit the website.

RICH SNIPPET# 3: Availability Rich Snippet:

Just imagine, you considered a product and made a purchasing decision. With all concentration, you completed the whole process and right at the last option your screen popped up with “out of stock”.

How does it feel? Agitated, frustrated. So, your utmost goal should be to save your customers from the same tiring experience by alerting them to the status of your product i.e it is “available” or “out of stock”.

Possible Result Of Availability Rich Snippet:

  1. Stock availability option: Mentioning the stock availability will encourage your potential customers to purchase a product.
  2. Customer service: Will not let left your customers disappointed.
  3. Increase product demand: If it is showcased as “limited stock available”, it will increase the product demand, consequently driving into more traffic.

RICH SNIPPET#4: Pictures And Videos Rich Snippet:

Where you can’t explain things into words, pictures and videos are the best aids to use. The usage of images and videos help to stand out on the SERP page and it always fascinates searchers. It really does!

Possible OutComes:

  1. Character visibility: Any unique characteristics not easily comprehensible, through pictures will be more visible.
  2. Attention getter: It captures searchers’ attraction and their interest.
  3. Videos support:  By incorporating videos, you can help your customers to learn, how to use a certain product.  

RICH SNIPPET#5: Rating And Reviews Rich Snippet:

The last rich snippet hold significant importance. Reviews and Rating from the actual customer impact strongly on the searchers.
The positive reviews and five-star rating increases customer confidence and ultimately boost the traffic, that increases sales.   

Possible Outcomes:

  1. Positive reviews and high ratings, increase sales from 60 to 80%.
  2. Positive reviews and high ratings, increase customer trust and build confidence.   
  3. It develops a sense of credibility in your business.
  4. Negative reviews act as an opportunity for the business to reconsider the options and fix the customers complaints.

PRACTICE#5 SIMPLE WEBSITE ARCHITECTURE – Easy To Read and Build Visitors Trust:

Complex structured website always result in slow down visitors growth, thus preventing future evolution and ward you off to serve your customers in best possible ways.

5.1. Why consider website architecture to boost your e-commerce sales?

Study shows 79% of internet users never visited the e-commerce website again if they were left disappointed by the website performance. That is why the structure of the website should not be intricate as it is of extreme importance.

5.2 Characteristics Of Simple Website Architecture:

  1. Increases website capacity.
  2. It is scalable, having the ability to enhance the site capacity as per demand increase.
  3. Easily understandable by the visitors, clients or customers.
  4. Process efficiently.
  5. In case of an increase in traffic, every server is ready to welcome all the coming visitors.   

5.3 Advantages Of Simple Website Architecture:

  1. Easy to understand: Your clients, visitors or customers will find your website easy to comprehend.
  2. Increase customer growth: Improve clients growth by solving problems smoothly and consistently
  3. Customer support: You will be in a better position to work for your customers.
  4. Raise in ranking: Possibly increase search result ranking.
  5. Boost sales:  Increase rank, result in more traffic and give you more sales.

PRACTICE# 6  IMAGE OPTIMIZATION – Attract Searchers, Increase Organic Traffic/Lead To More Sales:

What do they say? “ a picture is worth a thousand words”.

A simple and pivotal way to attract searchers and also to rank higher on Google is by getting your product unique and decorative images.

6.1 Why Image Optimization Is Necessary:

Study revealed that only 16% of visitors read your website data or information thoroughly or word to word and over 75% just skim the data to catch a small bit of information and images.

If you want to increase your website visitors attention and interest, learn how to optimize an image.

6.2 Advantage Of Image Optimization:

  1. Pictorial Explanation: With just a single picture, complex ideas can be well explained.
  2. Convey message: A well-dressed description can’t convey its message effectively as much as a picture depicts a story.
  3. Enhanced product features:  Images of your products with every angle gives your customer confidence about what are the product features, it’s quality and what to expect from the product.
  4. Quality picture: Well taken images, quickly grab the attention of the customers and fail to resist to buy a certain product. 

6.3 Characteristics Of Image Optimization:

  1. Appealing Image:  Being human, it is in our nature that pictures attract us and if an image comprehensively interpreting your content will surely appeal the visitors to share the content
  2. Right Image:   More than an appealing image, spend a considerable time on the fact that it should be right. What do you mean by a “right image”? Focus on what you want to deliver or what message you want to convey to your viewers!
  3. Technically Flexible:  It allows customers to look at the picture from every angle, provide all detailed shots and provide a zoom in function. Lacking these will leave your customer with many questions about the product.
  4. Image Size: You have to optimize your image to the web file size without compromising image quality.
  5. Social Media Focused: You make sure that your pictures are of such good quality and lucrative that it could be shared on social media. The best way is to add social media sharing button to your website.


7.1. Advantages Of Simple And Easy Check Out Process:

  1. Simple and easy checkout process: Act as an incentive for the customers, to complete their transaction process quickly.
  2. Decrease abandoned checkouts: Reduction in abandoned checkout process which is due to the intricate process.
  3. Higher conversion rate: Behavioral research shows that the higher the conversion rate, if number of clicks are fewer.

7.2. Top Reasons For Abandonment During Check Out Process:

  1. Customers found the extra cost too high i.e shipping cost, tax, fees
  2. Intricate and too long checkout process.
  3. Sometimes website has errors.
  4. Slow delivery
  5. Not enough payment methods
  6. Declining credit card.

7.3. Strategies To Optimize Checkout Process And Make It Easy:

To increase e-commerce sales, the companies are heedful for checkout process conversion rate. Here are the strategies and their adaptation that will give rise to your e-commerce sales.

STRATEGY#1: Keep The Checkout Process Confined In One Page:

  1. Design concise checkout process: Show some mercy towards your customers and design a concise checkout process as short and convenient as possible.
  2. Reduce Checkout steps:  According to the Baymard Institute, the average checkout flow estimated has 5.08 steps. If you want to stand out in the market, keep it perfectly below 5.
  3. Declutter the page: While designing, keep in mind that you limit the amount of information asked by the customer and declutter the page, in order to facilitate the customers to quickly fill the form also give Google auto-fill leverage.

STRATEGY#2: Multiple Payment Options And Hidden Charges:

Don’t give surprises: Surprises are good but there is no need to surprise your customers by revealing the hidden cost that significantly increases the cost of items, it will, in turn, could have a very bad impact on your sales.

Various shipping timings and cost associated with it: The best way is to clarify various ship times and the cost associated with it, is to allow your users to pick their own shipping time and adjust cost according to it.

Multiple payment options:  By providing various payment options, you make sure that no customer goes back without making a purchase.

STRATEGY#3: Offer Complimentary Items

Do you like free purchase? So does your customers!  Offer your customers with complementary items before payment proceedings.This will tempt your customers to purchase again. The purpose is to make your customers experience unforgettable.

STRATEGY#4: Don’t Strangle Your Customers With Registration Process:

Without a second thought, allow your customers to choose between preceding as a guest or through registration. In many of the reasons, compulsory registration results in customer lack of interest and if you still opt it, for your purchase option, then it would be like “Making a rod for your own back”.

PRACTICE#8: DISPLAY YOUR TOP TRENDING ITEMS – To direct Your Customers and Increase Profit Margin:

If you are wondering what to buy or have many choices. You usually go for the suggested items or brands top selling product. Why not use your own purchasing style to boost your e-commerce sales?

8.1 Advantages Of Displaying Trending Items:

  1. Value Direction: Your top trending items sometimes help the wonder customers, who prefer suggested items. Also, customers value direction, they like the “trending” or “best selling” category on the homepage.
  2. Grab Attention:  When the customer will go through your website, might get attracted by your top best selling products.
  3. Shopping For Others: Your showcase about your trending items might help a customer who knows nothing about the product but shopping for a gift, will definitely appreciate your effort and will be helped to buy the best.

8.2 What To Display In Your Trending Items:

  1. Display your most profitable products.
  2. Display the product that is in high demand.
  3. Give you a competitive edge.
  4. Display the products that you want to promote.


9.1. Advantages Of Adding Links To Your Website:

  1. You help your users to easily navigate through your site.
  2. You can create an SEO friendly architecture for your site.
  3. It ranks you high on search engines as it helps create link juice.

9.2. Characteristics:

  1. Be able to determine your category and high- priority product pages on your site.
  2. Could promote it from your authoritative pages.
  3. Authoritative pages allow passing more link juice to your high priority products that are not well ranked on search engines.
  4. Could feature a priority product in the sidebar using a page specific widget.   

PRACTICE #10:  WRITE  INTERESTING CONTENT – Gain Customer Attraction and Increase Shares:

There is no excuse of being “boring” while writing for your content. The subject of the topic doesn’t matter at all, you just need to learn the right way of writing! and here, congratulations! you have made it possible to attract your customers 🙂
Ask yourself, don’t you want to be entertained? Tell you what, monotonous content is hard to read and mostly readers quit reading such tedious content writing.

10.1 Advantages Of Interesting Content Writing Style:

  1. Create value: Interesting content adds value to your content. It makes the customers spend more time on your content and find it attractive.

  2. Build relationship: When the reader spends more time reading your content, it automatically creates a relationship with your content, which means a relationship with your brand, the product, and the services you offer.
  3. Increase shares: Simple way to get famous, is to write exciting and happening content. It increases the chance that your content will be shared through electronic media or word of mouth. And you gain the ability to attract more customers.
  4. Increase traffic: It does exactly what you are craving for, increase your potential sales and traffic.

10.2 Simple Ways To Write An Interesting Content:

Want to boost SEO ranking, gain traffic or leads, then get ready my friends, to inject a little bit fun in your writing style and differentiate your content from your competitors. Follow the simple way:

NUMBER#1: Storytelling Content:

Let your customers walk through your content in a narrative style. Just recall your childhood, how your granny helped you to understand hard life advice through an interesting story. You get the lesson and also don’t get fatigued.

Use the same granny style, in helping your customers to understand your content and your product features

  1. Approachable: As it is a fact that people are naturally getting interested in a story. It makes your content more approachable, engage your readers and make your content accessible and relatable.
  2. Made-up examples: You can approach any storytelling style. It could be a made -up example or personal experience but make sure it completely relates and transform well with your content topic.

NUMBER#2: Tell A Joke:

You are not required that your content always have to be funny, but your reader must enjoy the content. You can make your tedious content topic more captivating with a little bit of humor.

  1. Good Sense Of Humor: Be careful not to cross a thin line that might make your reader offensive and disheartening. Avoid using obnoxious and overindulgent jokes.  

NUMBER#3: Incorporate Videos And Images:

Not good in cracking jokes, no worries, you still have the way around. Through interesting images, you can make your content happening. A short flicker guiding about your product in some unique way will also give a boost to your content.

  1. Overused Images: Try to be creative with your images. Bring something new that excite your readers. Using the same images will result in readers lack of interest.

NUMBER#4: Be More Conversational:

The way you communicate with others in an informal way, try to adopt that approach. It is easy to read and quickly create a relationship between the narrator and a reader.

PRACTICE#11: USE AUTOMATED EMAILS; Helps Not To Miss Out Your Potential Customers:

Automatic emails sent to your potential customers, alerting them about your coming or online products will help you to target your customers time and boost your sales.

11.1  Advantages Of Using Automated Emails:

  1. Way to approach your potential customers at a time.
  2. Increase your return on investment.
  3. An easy way to communicate with your customers about your upcoming products.
  4. Increase traffic to your website.

11.2.  Strategies How To Make Use Of Automated Emails:

STRATEGY#1: Find Out Your Potential Customers:

  1. Enlist the name of the customers, you find out as your potential customers.
  2. Find out your enlisted customers emails.
  3. From check out process, you can have the emails as people provide during the process.

STRATEGY#2: Analyze Your Potential Customer Needs:

This requires little concentration and understanding. This strategy is going to help you, what you are supposed to email your customers.
For example, You have a customer to whom you have offered a complimentary item before, you will email such customers about that offer again and so on.

  1. Email to alert stock availability: Email to your customers, who couldn’t purchase the product before due to stock non-availability, email to inform, when stock will be available again.
  2. Email about the offering: To increase your website traffic, excite your customers with upcoming offers like discount, sale or provision of complementary items on your products.
  3. Email as a feedback:  If you found any customer not satisfied with your product or services, email such customer to build a healthy interaction between your customers. To let your customers know that you care for them.

STRATEGY#3: Create Hustle And Bustle:

If you are a food-lover and get to know that you will never be able to get your favorite food after today. By any means, you want to taste that food one last time. Use the same technique on your customers then sit back and watch how your website traffic increase in seconds:

Technique#1:  Time by time email your customers that they have left behind and the stock will soon be finished.

Technique#2: Through email alerts, let your customers know that if they didn’t act now, suppose till midnight, they will be deprived of great deals and offerings like discounts, free coupons, sales on their favorite products. From fear of losing the product, the customer will rush to your website to purchase the product.

Technique#3: Use the emotional card, means in any of such days like Mother’s Day, Fathers Day, Christmas, Valentine Day and on any such other events, offer something special. This act will have a long-lasting impact on your customers. They will rejoice and will remember your brand and in turn, your sales will increase.

PRACTICE#12: IMPROVE E-COMMERCE SITE SPEED – Improve Performance and Increase Your Revenue:


Hows your website speed? Does it work in a blink of an eye? If not, sorry to tell you, you have got a problem.

As, your website high-speed impact your sales. How fast your visitors can access your website pages to interpret smooth site user experience. User satisfactory experience is the way to boost your sales.

Ask yourself if you want to keep losing your customers due to slow speed or want to gain customers?

12.1 Advantages Of High-Speed E-commerce Site:

  1. Customers satisfied with web performance are more likely to buy the product again.
  2. Better user experience.
  3. Search engines deliver faster loading pages. 
  4. Improves conversion rate.

12.2 4 Ways To Increase Your E-commerce Website Speed:

NUMBER#1: Your Website Page And Image Size:

Reduce your website page size and keep in mind the loading speed, while building your pages. Unless your website requires rich graphics, keep the load time less than 3 seconds.

To Measure Page Size: If you want to measure the size of the page, simply save the page as a web archive folder on your computer from the browser, then measure the size of the folder. In kilobytes, the size is measured.

NUMBER#2: Use Fast Hosting:

During high traffic and high transaction days, your hosting service plays its role. It could be your savior or destruction for your e-commerce site efficiency. Use reliable and fast hosting servers.

NUMBER#3: Minimize Redirects:

Avoid redirects or if you have to use them, then minimize redirects on your site. It increases load times as each redirect is a separate request to the server. When you see that most of the shoppers started using the new URLs directly then the retailers who continue to maintain old links to the new ones should remove such links.

NUMBER#4: Site Speed:

Monitor your e-commerce site speed periodically. It helps to resolve issues proactively. If the load time of your site page is more than 3 seconds, it is needed to be improved. You can use tools that help to measure and diagnose site speed such as Pingdom, Yahoo’s YSlow and Google’s page speed insight.

40 High-Profile SEO Experts Advised 3 Tips On Keyword Research

Hey Guys ! Are you seeking for the best tips and techniques for keyword research that helps you to get high rank more faster then ever and get to the top of SERP ? Well let me tell you’re landed on the right page.

Here we gathered 40 high profile SEO experts advised only 3 tips on the keyword research . That definitely give a boost to your ranking and also get traffic to your website. So, without further ado let’s see what are the 3 tips experts advised for the keyword research.

1. Nick Eubanks 

  1. Find the most relevant terms you’re not already targeting by performing a keyword gap analysis. Quick and dirty process for this is to 1) identify your top 100 most important keywords 2) scrape Google for all URLs ranking on Page 1, then dedupe 3) download all keyword rankings at the URL level 4) Download all keywords your site is currently ranking for 5) Use VLOOKUP to create a diff-file of all terms your competitors are ranking for that you’re not.
  2. Use your keyword gap data to focus on term expansion of existing URL’s and then analyze the intent / and syntactic overlap of your terms to make sure you’re keeping track of intent as it splits or evolves — looking for opportunities to either combine or if necessary, split pages into smaller, more targeted URLs.
  3. When looking to expand your overall keyword footprint, another way to leverage the work your competitors have already done to save you time and focus on terms that are likely to drive conversions is to leverage the process of cohort keyword research to quickly find commercially viable, conversion-driving terms to target.

2. Mo Khan 

  1. intent.
  2. competitiveness.
  3. where it lives in the buyer funnel.

3. Anurag Pareek 

  1. Focus on user intent, and develop content based on this strategy, you will rank better for different intent based searches and have a higher chance to get readers to take the necessary action.
  2. Find keywords that your competitors are already ranking for using tools like aHrefs and SEM Rush. These ideas will help you build better pages and improve your chances to rank better than your competition.
  3. Use keywords that your website visitors are using on your website. i.e the site search function. This can be found in Google Analytics under Behavior. This will help you create content that your website visitors are looking for.

4. Gresham Harkless

  • My perspective is a little different in that I think a lot of people don’t do their due diligence in the beginning. I think that you should be crystal clear on your resources, your ideal client and your overall goal. This will help you to determine your strategy. I think that one of the best things that anyone can do when researching keywords is to be extremely customer focused. By this I mean understanding entirely what your avatar or ideal client is searching for and what keywords they are using to search for your products and services and even those things somewhat related to your services. There are certainly tools that help out but every marketing decision from design websites, researching keyword and everything else should start and end with the ideal customer in mind. There are tools out there to focus on specific keywords that actually help you accomplish the goal (e.g. increase revenue or drive traffic) like Google Keyword Planner, and many others but none of these tools really work as well unless you have a direction by getting crystal clear on those 3 things.

5. Troy Fawkes

  1. Start by thinking within this hierarchy, where a keyword belongs to a user intent and a user intent belongs to a category. You should always be assigning a keyword to a user intent rather than thinking of them as a bundle of keywords, and this grouping is so much more valuable in the real world if you’re thinking of the user’s intent, the category of the user’s intent, and all of this in a format that mirrors the information architecture of a website
      • User Intent Category (Page Template), e.g. “Services” or “Features”
      • User Intent (Page), e.g. “SEO Services”
      • Keywords, e.g. “seo company,” “seo services”
  2. Use only keywords that directly reflect your user intent, e.g. we have a client who sells “custom t-shirts.” Ranking for just “t-shirt” would be fantastic, but it’s not actually what they sell and they’re really unlikely to get there. So, be specific and spend a decent amount of time removing any keywords from your research that aren’t exactly what you or your client offers.
  3. Think in terms of actionable research. What’s the point in having 200 keywords targeting a page if you’re not going to use them for anything? Use all of them, or don’t include them in your research. For example, we use keywords in titles, primary headings, secondary headings, and we require all other keywords in our research to at least be in the content somewhere.

6. Anthony DeMarco

If you’re looking to enter into the market with your product or service, whether by SEO or PPC, you’ll need to do the proper keyword research and market analysis. Use my rule of the three’s to make sure your covering your ground. Look at who’s advertising , where you are, and where you want to go. By looking at who’s advertising you can see what keywords they use and assess their viability for your own purpose. By looking at where you are, you can see how many spaces you need to move in order to achieve optimum rank position, and optimal website design to deliver the keywords to the reader. And now that you see where you want to go, you can see what keywords you need to work on in order to make it there. Start by optimizing your site, and server speed. Then add your new content and landing pages, and continue the process again until you’ve reached the desired search position.

7. Johnny Baskin

Keyword research is arguably one of the most important aspects to any SEO campaign, by targeting the right keywords you can ensure that your website has a good chance at ranking on Google and generating traffic from it. Here are 3 tips I would give to anyone doing keyword research:

  1. Look at the SERP (Search Engine Results Page): One of the best ways to get an idea of how likely your website is to rank for specific terms on Google is by assessing the websites that Google is currently ranking for those terms. If Google is ranking websites that are similar to yours in terms of context and metrics than you have a good chance of ranking. Although if Google is ranking websites that are not very similar to yours than it’s a sign that it will be difficult for you to rank. For example if you are a painting contractor and you are trying to target a keyword that has a bunch of other contractors ranking for it that’s a good sign, but if the keyword your targeting has a bunch of paint manufactures rankings for it, than you should probably rethink it. Personally the tool that I use and recommend for keyword research is KWFinder by Mangools. Using this tool you can easily assess the websites ranking on the first page for a given search term and see all their metrics in one easy spot as well as find other similar terms.
  2. Don’t be afraid to niche down: When conducting keyword research it can be frustrating trying to find a term that you can easily compete in, especially if your site is new. Usually general terms will be more competitive and as you niche down the competition will decrease. If you provide multiple services instead of trying to target a keyword that broadly covers all your services you might want to target each service specifically and build out separate pages for all the services. Even if the search volume for each service individually is lower combining all of them can often add up to even more search volume while also dealing with less competition. If you are a local business try to target keywords that include your town’s name, if you live in a big city try targeting keywords that include major intersections in your area.
  3. Look for user intent: It can be easy to get caught up in targeting keywords with the highest search volume but in many cases the highest search volume keyword is not the one that is most likely to convert. For example if you are a painter in Toronto you might be tempted to target a keyword such as “home painting” (90 searches) but this keyword is very general. The people searching for it might be looking for home painting ideas or home painting supplies, it might make more sense for you to target a keyword that shows better search intent such as “professional painters Toronto” (50 search) even though the search volume is lower it is clear that the people searching for it are looking for exactly your services. Usually you can get an idea of how valuable a keyword is by looking at the estimated CPC for that keyword in a Google Ads campaign.

The best way to improve your keyword research is through practice, the more websites you rank on Google the better understanding you will have of how the algorithm works. If you’re looking for a digital marketing agency feel free to reach out to me for help.

8. George Konidis

  1. understand your top competitors in the space
  2. use competitive analysis tools like semrush and plug in your competitors in order to discover more
  3. use google keyword planner to understand whether those keywords are declining over time

9. Sam Wheeler 

The best tip I can provide is to understand keyword intent and map this out as part of your keyword research process. Search volume and competitiveness of the SERP is important, but without understanding keyword intent, your strategy may prove futile. Look at the SERPs for each keyword you want to target and understand what type of page is being served. Does the keyword yield all commercial results? If so, you probably want to map that keyword to a commercial page. It is very difficult to rank an editorial page on a SERP with only commercial results, for example. We typically bucket keywords into three intent categories: Commercial (sales pages), Editorial (blog or “explanation” pages), and Hybrid (SEPPs with a clear mixture of commercial and editorial results).

10. Cody Bollerman

Nowadays, keyword research has changed.

  1. Do not put too much emphasis on historical data –  I don’t look at a tool like Google Keyword Planner with too much emphasis as you need to try to also write trending content vs regurgitate.
  2. I try to follow keyword research that can allow for a long term content marketing plan. If you are not writing quality long form content how are you going to rank. You should use keyword research to potentially guide content. Do not pick out specific keywords to rank and write content, rather pick out Questions and Conversational keywords and build content around these.
  3. Understand the bigger picture, keywords are guidance and you will see these shift. If you add a comment plugin like Disqus comments on the blog post have the potential to carry new keywords naturally. Use keyword research to get a foundation of estimated traffic but keep and eye on which queries come naturally/semantically via webmaster tools.

11. Alexandra Bohigian

My best advice for keyword research is to conduct competitive analysis and fill in the blanks where your competitors are failing. Instead of going for keyword phrases that are unrealistic to rank for, look at what your local competitors are trying to rank for and build a strategy around that. Think of how you can repurpose popular search queries and make them more specific to your company’s offerings, which will direct more specific, niche traffic to your site.

12. Patrick Coombe

My biggest tip for keyword research is this: close your eyes and think about the brand you are working on. Let’s say it is a carpet cleaning company. Close your eyes and visualize what the search intent is for the average user. Put yourself in their shoes; are they searching for a carpet cleaning service? Are they looking to do it themselves? Do they want to find the cheapest solution possible, or the highest quality? Maybe all of the above. Whatever the case may be, do that first then load up your favorite keyword research tool and let the AI do the footwork. Too many people rely on tools to do their bidding when in fact the best SEO tool is between your ears.

13. Dublin SEO Company

  1. Make a list of important, relevant topics based on what you know about your business.
  2. Fill in those topic buckets with keywords. …
  3. Research related search terms and check for a mix of head terms and long-tail keywords in each bucket.

14. Danny Gavin 

  1. Conduct keyword discovery: one needs to perform a through keyword discovery analyzing the search volume, difficulty to rank and intent of each keyword. One can utilize FREE tools like UberSuggest,, etc.
  2. Group keywords: Ideally, do not just focus on single keywords, rather gather three to ten keywords in a group (sometimes, however, it could be more). Ideally, there should be some sort of common denominator or relationship among the keywords of each group. This group will be the foundation for the content that you are trying to build.
  3. Add contextual keywords: This is the idea of filling the gaps in the visitor’s knowledge. If one is trying to rank for “masters in marketing programs” you don’t just want to focus on variations of that keyword – but what are the topics that people are looking for when it comes to “masters in marketing programs”. “social media marketing”, “customer relationship marketing”, “great job placement” are all contextual keywords that would be added to your target group.

15. Marie Ysais

My 3 tips for keyword research are to always check your competitors keywords and see where they are already doing well and what keywords already bring in traffic.  If your terms are local you can also check much larger cities to see what types of keywords do well in different areas to give you more of a variety of keywords. Third tip is to use Ahrefs and scrape a large site like Yelp, Angie’s List and so on to grab relevant keywords for your niche.

16. Sebastian Hovv 

  1. Use keyword tools that have a different source/approach. Using a combination of tools like InfiniteSuggest, LSI Keywords and Keyworddit will help create a clear picture of what users are looking for.
  2. Implement “2019” as a suffix when appropriate. It’s easy and still works right now.
  3. If commercially viable, spend the extra money and have your site converted into another language to generate international traffic.

17. Possum SEO 

Any SEO junior can do keyword research easily nowadays using lots of tools, like keyword planner, ahrefs, semrush , moz tools, Ubersuggest  and many more.

But selections of best relevant keyword is art. Where you required advanced techniques. Here I list down my criteria for qualified keyword selection:

  • kws should based on relevancy
  • long tail keywords for ranking fast
  • niches targeted means project is about ecommerce then buying keyword, services based industry needs information keyword etc,.
  • high search volume with low difficulty

keyword has social attention, means people should used in their chat on social sites & on forum

keyword should have topical options.

I m using ahrefs content gap tool , where I add my competitors websites and tool shows which keywords their target and we not. Plus I check above criteria for qualifying keyword list.

18. Ingoduo Digital Marketing 

  1. Find good topics related to your niche and measure the competition level: investigate how hard it will be for you to rank for that keyword by just looking at serp
  2. Focus on your user intent: understand whether they look for information, tend to buy something or watch video etc.
  3. Consolidate your content: by covering every question your target audience ask, keep it fresh, clean and user friendly

19. Dean Cacioppo

Just about any keyword research tool will tell you the CTC.  Although not a direct correlation, you can get a good idea on how well a specific keyword will produce results based upon the Cost Per Click. If you are looking at two, otherwise similar keyword phrases and one of them has a CTC of $12.45 and the other is $2.19 the one one with the higher CTC will have a better conversion rate.  The keyword with the higher CTC has been proven to convert better, thus Digital Marketers are willing to pay more (and ultimately push up) the average cost per click. The key is to find keyword phrases that have a high CTC, but a relatively low SEO competition – but enough volume to pay off.

20. Mike Wiseman

  1. Start off your keyword research by identifying your seed keywords. The seed keywords will, in turn, lead to many long tail keywords for you to analyze.
  2. Group similar keywords together into clusters. Often times different keywords will display the same search results, analyze the search results to see if the same results are being displayed. If so, you should group these keywords together into a cluster.
  3. Last but not least, analyze the search intent of the keywords. More often than not, keyword modifiers will paint a clear picture of what the user is actually looking for. Make sure your content aligns with the search intent behind the keywords!

21. Vivek Sharma 

  1. First We check Google Trending and check which topic nowadays popular.
  2. Second is we check Volume of Keywords and searches competition.
  3. Third is we take best top 5 high searches keyword and do target.

22. Carl 

For me keyword research is the secret sauce in terms of ranking a landing page. This may served as signals from your link building efforts. Below are my tips in doing keyword research:

  1. Target long tail and low competition keywords – this may served as a low  hanging fruits that you can easily rank. This may also considered as “keywords” for buyers. Example: semicolon ring(main keyword)  – most likely searching for meaning / sample images /articles etc. cheap semicolon ring – most likely buyers looking to purchase.
  2. Keyword mapping – process of assigning relevant keywords, phrases in a form of categorization. This might be helpful and easy for your writers in terms of creating a solid content/landing page.
  3. Analyze target audience and implement LSI keywords – Matching your landing page writeups from “searchers intent” helps your webpage rank in Google. And right usage of LSI keywords is must.

23. Pearl Lemon 

Check out Google Search console and see what keyword search strings your page is getting rankings for – use this data to start producing content in line with that. Then combine these search strings with ‘keywordseverywhere’ to get related keywords – this now can become blog content. Finally take a Quora based around these keywords and examine the way people write questions related to these keywords – this becomes excellent semantic content.

24. Ahlem Mahroua 

  • Your starting point should be your website:

Look at the Google Search Console queries report and look at which queries users type to find you, this is a goldmine. It will tell you if you are on the right track with your content strategy: for example, if you are a raw food restaurant and users find you by typing best steakhouse in Barcelona, you may decide to review your strategy.

If you find out you are on the right track, you might want to use these keywords as your base for your research. For example, if users find your raw food restaurant by researching Vegan restaurant, you may want to write about “Why vegan food is good for your health”

  • Google is your best friend!

Look at the autocomplete function in the search box to find out what questions your users are asking, if you are an ethical food brand, type in Ethical food and see what comes up. This will give you suggestions, in that case you will want to write about ethical food companies, ethical food brands, etc.

Also looking at the first page of the search results, you will see a list of related questions, use them to get content ideas.

Finally, still on the first page of the search results for your initial queries, you will see a list of related  and broader queries.

  • Concentrate on long tail keywords (sentences with 3 – 5 words):

Most brands focus on ranking on one or 2 words keywords, forgetting that these are the ones with the most competition. Also, remember that the way users search has evolved and most of them now type in questions!

So when doing your research, don’t hesitate to be specific, and if you want to rank on the keywords Sustainable Fashion, maybe perform research around “Where to buy sustainable fashion online” or “what is the best sustainable fashion brand”

25. Adam Chronister

The first thing I would suggest when developing keyword research is to put yourself in the shoes of your target audience. Skip the keyword research tools for a bit and simply get a text editor ready and start Googling as if you were your target customer. Try out a number of different searches and pay attention to the terms that come up in Google’s autocomplete. Start copying down those terms that jump out and appear to have buyer intent. This exercise keeps your research organic and unbiased and is a great task to do prior to looking at search volume and competition metric data.

Almost every keyword research tool on the market uses different dataset so it’s important to cross-reference multiple tools against one another. We did this recently for a client of ours and the results were pretty surprising.

You can see that while there are some similarities, the data across differing research tools is not cohesive. These tools should be used as a reference but not as gospel.

Setting up a Google Adwords campaign to supplement your SEO research is a great way to see what terms have both search volume as well as convert into traffic. We usually include a conservative SEM budget with our SEO packages. Not only does this get some leads through the door, but it is als

o a great way to gain insights into keywords that you can then roll into your organic traffic strategy.

26. Chris Giarratana

  1. Focus on profit over ego. It is great to rank for competitive keywords that you can show off to your friends and Twitter, but it is difficult (and expensive) to rank for short head keywords. Instead, focus on long tail keywords that show buyer intent. These are easier to rank for and can drive higher quality traffic overall.
  2. Focus on local keywords for local SEO. This is a no brainer, but many businesses don’t work on local keyword research due to low volume. Local SEO is a powerful driver of sales and traffic, and some companies choose to not invest in this tactic due to the low Search Volume… this is a mistake.
  3. Don’t trust a single tool. Ahrefs, SEMrush, Moz, and Searchmetrics are great tools for keyword research, but they are not perfect. Be sure to do your own testing and don’t just blindly follow the results of any tool. Over time, you will find the gaps in each tool, so always be testing!

27. Adam Gresch 

(Krends Consulting)

Keyword research is a fundamental aspect of providing good SEO. In order to set good expectation management, you need to provide a solid basis for which to run a good SEO campaign for your client – or for yourself! So, here are our top 3 recommendation for good Keyword Research:

  1. Use the right tools. Keyword research tools like Google AdWords and SEMrush’s Position Tracker are a couple examples of invaluable SEO research tools.
  2. Know your competition. If you know what your competition is ranking for (or isn’t!) this can be the make or break for your campaign.
  3. Don’t go for broke. Aiming to compete for a national keyphrase in a high-competition market? Thinking smaller can be huge if you target a large number of lower-ranking phrases around the same subject matter.  

These are just a few of the fundamentals that we recommend that you don’t overlook when performing keyword research for your next SEO campaign.

28. Terrance G Kern 

When doing keyword research we like to approach it from a couple of different directions.

  • Do we have competitors in our industry?  If so, do they have a website? If so, we have tools like ahrefs and that can give us valuable keyword data by just entering our competitors urls into the tool.

SEMrush statistics

  • Use Keyword Planner in Google AD’s to get more results.
  • As long as you put in your “root” keyword you can come up with multiple variations of this keyword to get some low hanging fruit.


With these two tools you can get a nice start on putting together your lists and start creating pages.

29. Jess Joyce

  • Get access to their Search Console (or even GA if it’s connected). 
The queries listed in there are really valuable to be able to know what’s currently ranking and see the kind of engagement they’re receiving and the fluctuations they may have gone through.
  • Actually google the terms you’re doing keyword research for. 
The insights gained by looking at a SERP like a searcher would tell a story of what Google is looking to rank and the kind of content that Google is looking for in that SERP, also other terms that the keyword could be connected to, the kinds of results it’s going to show and not show.
Don’t forget to Google in the location they’re looking to rank, .ca, .com etc.
  • Attribute your keywords to pages of your site. 
As in make a list and then plot out the pages and assign keywords to each page.

30. Dmitrii Kustov

  1. Build a base first;
  2. Use tools to expand upon the base research;
  3. Do not rely on tools only.

A lot of folks in the SEO industry reply solely on tools like SEMrush, MOZ etc to get all of the keywords they need. The problem is that even though those tools are amazing, they can’t provide keyphrases for different services of a company. If you do research for an AC company which does not only AC units, but, for example, household fridges as well, those tools will only pull keywords for one service, but not another. So, before utilizing those tools, sit down and create a list of keywords, which are approaching the industry from different angles. This way you will be sure that you have a solid base for the tools to expand on.

31. Abhijeet Kotwal

  1. Knowing the buyer persona (target audience) is the key here. Start with writing down about your ideal customer journey, his pain points, challenges, and the solution he is seeking for. The sharper the focus is the clearer you will get to know about your target audience.
  2. There are 4 buckets under which user actions/search intent can be categorised, the user’s actions are primarily driven by a motive of doing transaction> A user could be looking for supporting information to take an action, or searching for a tool/product to perform an action, or directly taking an action to fulfil a need or consuming something on the internet.
  3. Once you have defined your target audience, their pain points, solutions they are looking for and the purpose (context and content of the search), you can use any of the keyword research tools to perform keyword research.
Finally, make a pool of primary, secondary and other keywords and start seeding the keywords in your content, naturally.

32. Anthony Brooks

  1. Actually Google the keyword you want to rank for and look at who is ranking. Check out who is winning and research why they are winning.  If you have a traffic volume tool, like Keywords Everywhere, figure out which keyword out of the similar keyword list gets the most searches because that’s the keyword you want to focus on if you want your client to win and get the most traffic.
  2. Make sure whatever page you want to rank for the keyword you are going for, is properly optimized “on page” with both the keyword you want to rank, and as many LSI keywords as possible.  Additionally, if you are trying to rank multiple places, then add an areas served to the content with the different city names etc which will help you pull in more traffic from close by places.
  3. Use what you learned from researching your competitors backlink profiles to steal their best, and most relevant backlinks, and then beat them by adding a million more relevant and good links.

33. Shane Chand

  1. Keyword research tools such as SEMRUSH, Ahrefs,  Google Keyword Planner and Google Trends are fantastic. However, select keywords based on your clients objectives, i.e. high purchase intent keywords vs high search volume vs longer purchase cycle.
  2. Do not ignore white space keywords – these are keywords which are often not revealed using these tools directly as your competitors have missed them completely!
  3. Think ahead the curve and show leadership in your industry. Targeting keywords which are likely to trend in the future based on your knowledge of your industry is a great way to establish content leadership on SERP and capture valuable traffic.

34. Brandon Prettyman

  • Be very thorough in the initial investigation. Take time during your initial keyword research to develop a deep understanding of the potential keywords that should be targeted. Skipping this process can lead to wasted efforts in the long-run if the wrong keywords are chosen.Start by reviewing the structure/navigation of the web property you are working on. The site structure can help you create topical groups. Then brainstorm potential keywords for each topic and add it to the corresponding group. You can use free tools like to look for other keyword variations if you are stuck. Within each topic group, create segments of keywords based on the buyer’s journey. More educational/informational keywords toward the top of the buryer’s journey and more commercial/transactional keywords toward the bottom of the buyer’s journey. Lastly, collect estimated search traffic for the different keywords. The end result should be a topical list of segmented keywords for each page or group of pages on your web property.
  • Make sure you understand search intent. I mentioned segmenting keywords into their position of the buyer’s journey. This is part of understanding the intent behind the searching of specific keywords. Without understanding the search intent it is unlikely you will create the right content for the query or have visitors take your target action on your web property.Search for your potential keywords in Google. Are the results more educational/informational based results? Are they more commercial/transactional? What if the results are surprising unrelated? It could be that your keyword is a term that is shared across multiple industries, making the majority of the search results unrelated to your web property. Make sure you understand the search intent behind your potential keywords so you don’t waste time on unrelated keywords.
  • Understand that keywords rankings are not the end goal. Don’t lose sight of your overall goal. You are not interested in ranking well in search engines for the sake of ranking well. Your intent is to drive traffic to your web property so visitors can take a particular action. If your keyword is not eventually contributing to your overall goal it may be best to abandon the keyword.

35. Julien Chiron

Logarank SEO

  1. Always keep in mind the user intent when choosing a keyword. Some big traffic keywords are not always leading to a good conversion.
  2. Long tail keywords are usually easier to rank for, but you will prefer to write a nice piece of content around a broader keyword rather than just one super long tail keyword. This way you can target a longer number of long tail keyword around the same topic and drive more traffic with the same piece of content.
  3. Use Keyword tools like ubbersuggest, but don’t forget to take a look at the google suggestions. you will find great keywords that are super easy to rank for.

36. Brian Nagele

Besides the obvious methods and tools already mentioned, I find lots of hidden gems and real user based searches in the following.
  • Research using semrush or spyfu and see which keywords the competition are paying for using PPC.  Most times these keywords are higher converting as well.  You can also do an intersect to see if multiple competitors are targeting the same KWs.
  • Figure out your seed keywords and run a short AdWords campaign using broad match or broad modified.  You will be surprised to see the variations of phrases used around your seed KW.  Use the questions asked by searchers as H2s on your page or blog posts topics for your silos.
  • Also great for silo blog post topics are the “people also ask” suggestions.  Set these up as H2s on your main page or break off into separate blog posts that link back to the money page.
  • Search console is great for finding keywords you might be ranking on the 2nd or 3rd page already which you can include in your money page or break off into blog posts as supporting topics.

37. Leon Gerson

     1. Use your brain first.
Before you log into Ahrefs, SEMrush or any other keyword research/analysis tool, start with your most valuable tool – the one between your ears! Think to yourself “what kind of keywords do I really want to rank for here?”. Really give it some thought. What type of keywords are really going to make a difference to your business, or your clients’ businesses in the long run – as far as money in the bank? So, think about it, and then make a list of 10-20 seed keywords.
     2. Use Ahrefs.
This has been my favorite tool for a while now for finding new keywords and assessing the competition. I like to start with keywords closely related to my seed keyword list that have the lowest competition.
     3. Plan a keyword optimization strategy to avoid “keyword cannibalization”.
Keyword cannibalization is when you accidentally have multiple pages that are targeting the same keyword. This can cause all kinds of problems because Google doesn’t know which page to display in the SERPs. The easiest way to avoid this is to create pages that target many similar keywords all on the same page. You may have to produce longer pieces of content to address all of these sub-topics, but the cool thing is that if done correctly Google will see these long articles as more authoritative than your competition. Another benefit is that when it comes to link building you can use a variety of anchors that all target different keywords thereby reducing the risk of over optimizing your anchor text.

38. Leonardo Barros

  1. You certainly need to use a tool to speed up the process such as Semrush.
  2. Create a roadmap of short-term, medium-term and long-term batches to rank depending on the keyword difficulty. This will help you set expectations accordantly to your clients and yourself.
  3. Go back to basics. Whether you are ranking keywords for clients or for yourself. You need to do the homework and put yourself in the shoes of the user because ultimately, even if you get a lot of traffic, the only thing that matters is finally conversions, such as leads or sales.

39. Thomas Swisher

  1. Make sure that your keywords intent matches the intent of a users query. Does it answer their question?
  2. Research competitors pages that rank for the keywords you are targeting. Scrape the top 20 URLs and use Ahref’s “batch analysis” to see all the keywords a URL ranks for and check for relevance. You will usually find one that stands out by ranking for a large basket of keywords based on keyword modifiers.
  3. Use for ideas about how you might structure the page according to what users might be searching for related to your keywords.

40. Dan

In any new nichè is don’t always copy the competition they may of got it wrong.After identifying your parent topic / keyword.

  1. Write naturally let your language cast a net
  2. Look at the keywords in SC that Google is displays your site for.
    Find the KW with high impressions that you are below position five. Sort
    through and find intent key phrases with high impressions
  3. Content build around kw and run a link building campaign to support.
    Rinse Repeat!


Mostly experts are agreed upon the fact that Keyword research is one of the most important, valuable and highest performance activities in the field of search marketing. Keyword research is a critical component of search engine optimization. It is much more than collecting list of terms and phrases. Ranking the right keywords can make or break your website. Almost all experts have also focused on the demand for keywords in your market, you can not only learn what terms and phrases to target, but also learn more about your customers in general to find your niche market as your initial step.

Drive conversion on your Magento 2 shop during the holidays, 10 easy marketing tips

Almost half, about 46%, of the overall yearly sale happens in holidays. Total sale for holidays this year, 2018,  is projected to be $1 Trillion. And total holiday online shopping is expected to be $123+ Billion this year.

US Holiday Sales


The sales in eCommerce are expected to grow by 17% and the overall retail industry is expected to grow by 3.8%.

Why Use Digital Marketing to Promote your eCommerce business?

  • Digital Marketing or Inbound Marketing is being used because of the beauty of inbound marketing. In inbound marketing, people will come to the business by typing in search engines like Google for their queries and purchase whereas, in outbound marketing (TV or Newspapers), businesses will go after customers.
  • Do you know, according to InternetLiveStat, around 3 billion people are using the Internet. That’s a lot of people! and the user base is steadily growing. That’s why it is estimated that digital ad spending will grow to $129.23 billion by 2021.

Why Magento 2 is better for your eCommerce business?

Magento Powers 28% of the Global Websites and there are 2.9 Billion Mobile Online Shoppers being served by Magento. And no. of online shoppers served by magento will double in 2020.

Magento 2 has come with a new feature which is more demanding in the market as compared to other platform and also runs easily without any hassle. There are many eCommerce online store development companies which can help you flow up the data to the newer version.

Top 10 Tips for Improving Sales and Conversions in Magento 2

Given below are 10 tips for improving the sales and conversion rates for your Magento based online shop in holiday season;

1. Revamp your website design with the help of “Season Specific Interface” in Magento on any occasion

Season Specific Interface: There is a great feature in Magento that makes the visuals of your Magento store occasion-specific. This may be set by going to CONTENT > DESIGN > SCHEDULE

personalization in email marketing

Normally, small logo and short thumbnails of the products are not good enough to get the desired results. When you have arranged a full set of products for Halloween and prepared your store for that, then you should make the visuals of whole categories that are available. This will increase the holiday fever and ultimately conversion on your store increases.

For Example –

Using Magento, you can theme your online store for Christmas, not only page content as well as the header and footer.  Or add holiday specific banners to the homepage. Inside the Magento admin area, there is an option of “Design” under “Content”. Using this option, you can change the design for the time of year. 

2. Optimize advertising – Use Social media more instead of PPC Ads

  • Around the holiday season, you’ll see PPC prices skyrocketing—there’s a lot of competition for keywords related to buying holiday items. Rather than increasing your ad spend, make sure you’re truly optimizing the ROI of your existing budget. Facebook Dynamic Product Ads (DPAs) are a fantastic way to achieve this objective.
  • Instagram: content on Instagram is another popular option which will drive more engaged traffic than other visual social content from YouTube or Pinterest.
  • If you direct the visitors towards the product page, rather than a category or homepage, the conversion will increase.
  • Nosto (World’s leading eCommerce personalization platform) has seen ROAS (Return on Advertising Spent) of up to 50x, with an average of 12x.

3. Personalization in Email Marketingemail marketing


52% of shoppers indicate they feel overwhelmed by the number of emails in their inbox on a standard month, so you can imagine their feelings around December.

Only a well-curated email that adds value can cut through that noise. So how do you make sure that your email campaign converts? Personalization.

 Nosto has found that personalized emails have an average click-through rate that’s 10x higher than the industry standard.

Try using your customer’s name in the subject line. Then once that email is opened, there’s more work to be done. By using the email to show them previously viewed items, you can deliver the kind of tailored experience that can easily lead to a sale.

4. Segment and deliver offers based on customer needs.

– Understand what your customer needs are by evaluating content, promotions, and shipping before the holidays e.g. reevaluation of content in meta descriptions to be aligned with the holiday / seasonal relevance. Secondly, the link anchor text should be optimized as well. Google Tag Manager can be used to evaluate the content in a more organized way.

  • Segment and personalize campaigns based on past visits, e.g., showing them related products that the customers bought last time OR providing them these products first; E.g. Marketo and Mail Chimp offers an automated system of automation that will help to automate and segment audiences and
  • offer buying guides or FAQs to help minimize any buyer concerns

5) Publish updated and fresh content

You may publish some blog posts that are relevant, updated and fresh. Content is the king in SEO and Digital Marketing. Following factors should be considered in content creation and publishing;

  • Quality of Content – High-quality content which is in-depth in research and matters related to the website helps increase the dwell time (time on site) which is a ranking factor
  • Length of the Content – Google consider an article above 2000+ words to be of in-depth quality. Hence, writing an article above 2000+ words will help you rank higher in the search engine.
  • Images and Videos – Related images, videos, and audios will help us rank higher in the search engine.

Learn about our Search Engine Optimization Services →

6) Enable accessibility first.

  • Offer multiple channels of support such as click-to-chat, email, and social media. And respond them fast. 

marekting tips - accessibility through social media


Response time is very important. You may lose almost all of your leads if you let your customers wait for more than 15 minutes.

  • Staff these support media with consistent messaging and ensure consistent training.
  • If your customer service team is not sized for holiday traffic, consider a chatbot. Be aware that the technology is still maturing, so test if a chatbot is right for your business.
  • Today, digital marketing is all about lowering acquisition costs and getting higher engagement and retention rates.

rention rates


  • By using a tool like ChatFuel, any business can automate the responses to the customer inquiries sent to the FaceBook Page. There is an option of handing over to human, if and when needed.

7) Lower your Cart Abandonment Rate

cart abandonment rate


  • Speed. If a page doesn’t load in less than 1 second, you’re losing business.
  • Inform. Show buyers where they are in the checkout process.
  • Use autofill. Greet returning customers with pre-populated form fields.
  • Design for the screen. Help customers by minimizing data entry and including quick pay options.
  • Decline message. This message is a dead end. Find a better solution to redirect your customer. For example, instead of the showing only the message that your card was declined, provide more useful information;

        secure your checkout


  • Thank you messages. Don’t impede the sale with data requests. Ask buyers to create an account on the ‘thank you’ page

8) Improve your URL Structure

URLs are very important. Make sure product page URLs are optimized. Make sure you do not have more than one URL for your product page by using only a top-level URL. Make that URL as simple as possible.

9) Eliminate Duplicate Content

If you have duplicate content, eliminate it. This means text and images. If you have two different products but the same description or use an image more than once, Google and other search engines assume you are duplicating material, and your ratings will suffer for it.

10) Use Titles and Meta Descriptions Wisely

Use headers and titles strategically. Each product should have a unique header and title with strategic keyword placement. If you have a large online store with thousands of products, it may be difficult to optimize every single product title tag. To work around this problem, create product groups. Regardless of the size of your online store, always use H1, H2, H3 header formats.

Checklist – Magento 2 Technical Changes for better Optimization of your e-commerce store

Given below is a checklist of some more technical aspects of marketing that we can do for you at progos;

1. Redesign -your UI

  • The festive time of Christmas, the first thing that comes in mind is Santa, who are distributing gifts among people. Therefore, during the time of Christmas celebration, you can use the theme and logo of Santa on your online store and attract more customers.
  • Make more visuals your Specific Category: Greater impact and excellent reviews of the product can amplify the sales in an effective manner.

2. Reconsider your database 

 If you are having low response or locking issues then you should consider changes in your database. For example, for improving the performance and speed of the database, one must maintain and clean old Magento Cache and Log records which can greatly improve your Magento Database performance. Most often the size of your Magento database increases because of the large log tables and hence its very good idea that you perform regular maintenance clean up.

3. Revamp your content marketing strategies

To support promotions and season sales, you can consider Content Marketing and SEO services of ProgosTech. We specialize in the creation of content marketing strategies. Our content creation and promotion services can help boost your website’s authority and increase ranks on highly-competitive keywords in search engines like Google. We have helped many e-commerce companies rank at position 1, page 1 of Google on high-volume, high-competition keywords. The clients we ranked in 2016 for these keywords are still there in 2019, hence, they are making a regular stream of income from these keywords. So, if you want the same for your e-commerce shop, then let us know.

4. Revamp your creative assets (Banner ads, promo banners, themed images)

5. Personalized Recommendation of Products 

 By adding a feed of things they’ve already looked at, you can prompt them to make a purchase. Or, you can suggest similar items—things they might not have seen the first time. Nosto data shows that customers who see personalized recommendations convert 65 percent better than someone who sees a generic page.

6. Adding Suggested Items to Checkout Stage  

Suggesting relevant add-on items can often add a few dollars to the order total—do that for every sale, and you’re looking at a very happy holiday. Any parent who has forgotten batteries for that much-anticipated gift will be glad for the reminder.

7. Optimize your store and make is mobile-responsive

As the no. of searches on mobile have crossed the no. of searched on Desktop for Google, so, Google has shifted it’s algorithm to be based on Mobile-First Index, hence, a mobile optimization means win-win situation in rankings on not only SERPs in mobile but also on Desktop.

the rise of mobile phones - marketing tips


8) Utilize new technologies such as marketing automation

Companies can use marketing automation to meet customer demand in real-time, across different channels. For example, We can help you use hyper-personalized content to drive campaign outcomes. The content may be tailored to each sales prospect based on his history of purchase actions, attributes of the customers, touch-points on social media, queries used to search and the content consumption characteristics etc.

Secondly, advanced social media integrations can help as well. For example, B2B marketers may be able to track conversations and social interactions at the account level.

9) Implement PWA – Progressive Web Apps

By implementing the latest software development methodology, Progressive Web Apps (Hybrid of regular Web Pages and Apps), the site and app will be very fast on all networks after the first visit. In order to get more information about how to implement it based on different frameworks, please consult our article “How to increase performance and handle more orders on your Magento 2 shop during the holidays”.

Expert Recommendations for Boosting ROI of Your Business

At the end of the day, what businesses are driving at with all of their efforts is the return on investment, they want to see the results, the data and know their efforts wouldn’t go down the drain and there is profitability. For you to know where your business is and what you need to do, you need to look at the analytics to measure data, and you can use Google analytics which is a free tool that lets you measure your advertising ROI. If this is too complex for you, you can get a professional from any Magento Ecommerce Agency to help you with this area.

It is also very important to acquire knowledge in this field so that you can understand data, metrics and how to measure them to know where your business traffic is. There are several expert recommendations for boosting ROI of your business to enable you to understand the insight of using this process and in this article, we will give you 5 of these expert recommendations.

Focus on engagement metrics

It is good to have followership statistics and know the number of impressions you have, but that does not equate to conversion, you need to focus on engagement metrics that equate to ROI. Engagement metrics give you the statistics of what is doing well and not which will help you focus on the real opportunities that lead to business growth.

Content Marketing

Update your contents, this stimulates the interest of your target audience and also make them shareable to gain new followers, more engagement, and more conversion. Also, identify the content you will need to schedule an update later by measuring those that do the hard work based on the awareness and conversion it brings. You can also revise a good content to schedule and post later by just picking the catchy phrase and adding new contents to post.

Use visuals

After building up your content, ensure it has at least one relevant and quality image to spread your content to a wider audience. Images receive 94 percent more views and are 40-times more likely to be shared according to statistics which means you gain audiences and a higher rate of conversion.

Make your website mobile-friendly

Mobile is what the World uses now, and most of the engagement and queries in businesses are received from mobile gadgets making it a great deal to ensure your website, blogs, services, videos, and images are mobile friendly. When your business is easy to access, you get more people porting to your brand. If you can’t keep up, let an SEO company do the job for you.

Create a well-defined marketing strategy

If your business does not have a marketing strategy, it might lose its balance because there are so many things that need to be done but when there is a strategy, you know what comes first to make the maximum possible ROI, you know your target audiences needs and how to focus on that without drifting away from your goal and the marketing budget.


5 Appealing Reasons to Hire an SEO Agency for your Business

Search engine optimization is very crucial for a brand; it does not only create awareness but can bring in customers and generate profit. It is not new that this is the digital era and most people do their researches online, according to Google, more than half of users doing online searches will visit the first site their search engine brings out and majority do not go beyond the first page so it is important to make your website SEO friendly and keyword attractive to rank on the first page.

In order to get your brand to the top, it is better to get a professional from an SEO Agency to help you put your website on the top page of search engines. Some people prefer to do things on their own but this task is time-consuming and can be very challenging which might hinder you from getting work done and to this, we will be emphasizing 5 appealing reasons you need to hire an SEO Agency for your business.

SEO agencies know what they are doing

The mistake some people make is thinking they can do this on own because it is online, they think it will be easy but this is the opposite, it takes time and dedication and if you are not in line with the latest trends in marketing, you might miss the very essence of optimization. By outsourcing SEO to an ecommerce development company, you get to work on other sectors of the business plus the professionals know what they are doing so you don’t have to get worried about the job.

More traffic to your website can bring in new clients

No matter how good your business is if you do not have an online presence you cannot attract so many people in this era because people like to do a minimal research before getting a product or service from a brand and if you don’t have, your competitor might just get the new client. SEO agencies come with the techniques and skills you will need to increase traffic to your website bearing in mind what you want to achieve and who your target audiences are so they will work in building an online strategy for your business.

Overtake the Competition

The very essence of online presence is to create awareness and overtake the competition. When your website stands out from others and your SEO presence is top notch, you attract the people and get the attention you desire. Stand out from the crowd, invest in a good SEO agency with an in-depth knowledge of how to do the job and make your brand’s presence known.

Mobile friendly

Mobile-friendly services are what is trending now, people use their mobiles to search queries and according to Google, 50% of search queries globally now come from mobile devices and about 60% of consumer traffic comes from mobile phones too meaning mobile is the way forward. If you are not an SEO expert or a data scientist, you might not know these statistics and the trends making this a compelling reason to hire an SEO agency for your business. Do not get behind trying to learn all these when you can do something else, it is lovely to know but it is better to get it handled which is cost effective and allows you focus on other aspects of your business.


Algorithm changes

People are not the only ones that are interested in mobile-friendly websites, Google is also one of those interested and this helps Google to optimize search relating to that. Google is constantly updating their algorithm to improve their search results to give their consumers the best result possible and a better user experience. With that said, it is best to get in touch with an SEO expert that understands algorithm so your business will be able to adapt to these changes and dominate searches.

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