Hey Guys ! Are you seeking for the best tips and techniques for keyword research that helps you to get high rank more faster then ever and get to the top of SERP ? Well let me tell you’re landed on the right page.
Here we gathered 40 high profile SEO experts advised only 3 tips on the keyword research . That definitely give a boost to your ranking and also get traffic to your website. So, without further ado let’s see what are the 3 tips experts advised for the keyword research.
1. Nick Eubanks
- Find the most relevant terms you’re not already targeting by performing a keyword gap analysis. Quick and dirty process for this is to 1) identify your top 100 most important keywords 2) scrape Google for all URLs ranking on Page 1, then dedupe 3) download all keyword rankings at the URL level 4) Download all keywords your site is currently ranking for 5) Use VLOOKUP to create a diff-file of all terms your competitors are ranking for that you’re not.
- Use your keyword gap data to focus on term expansion of existing URL’s and then analyze the intent / and syntactic overlap of your terms to make sure you’re keeping track of intent as it splits or evolves — looking for opportunities to either combine or if necessary, split pages into smaller, more targeted URLs.
- When looking to expand your overall keyword footprint, another way to leverage the work your competitors have already done to save you time and focus on terms that are likely to drive conversions is to leverage the process of cohort keyword research to quickly find commercially viable, conversion-driving terms to target.
2. Mo Khan
- where it lives in the buyer funnel.
3. Anurag Pareek
- Focus on user intent, and develop content based on this strategy, you will rank better for different intent based searches and have a higher chance to get readers to take the necessary action.
- Find keywords that your competitors are already ranking for using tools like aHrefs and SEM Rush. These ideas will help you build better pages and improve your chances to rank better than your competition.
- Use keywords that your website visitors are using on your website. i.e the site search function. This can be found in Google Analytics under Behavior. This will help you create content that your website visitors are looking for.
4. Gresham Harkless
- My perspective is a little different in that I think a lot of people don’t do their due diligence in the beginning. I think that you should be crystal clear on your resources, your ideal client and your overall goal. This will help you to determine your strategy. I think that one of the best things that anyone can do when researching keywords is to be extremely customer focused. By this I mean understanding entirely what your avatar or ideal client is searching for and what keywords they are using to search for your products and services and even those things somewhat related to your services. There are certainly tools that help out but every marketing decision from design websites, researching keyword and everything else should start and end with the ideal customer in mind. There are tools out there to focus on specific keywords that actually help you accomplish the goal (e.g. increase revenue or drive traffic) like Google Keyword Planner, KeywordTool.io and many others but none of these tools really work as well unless you have a direction by getting crystal clear on those 3 things.
5. Troy Fawkes
- Start by thinking within this hierarchy, where a keyword belongs to a user intent and a user intent belongs to a category. You should always be assigning a keyword to a user intent rather than thinking of them as a bundle of keywords, and this grouping is so much more valuable in the real world if you’re thinking of the user’s intent, the category of the user’s intent, and all of this in a format that mirrors the information architecture of a website
- User Intent Category (Page Template), e.g. “Services” or “Features”
- User Intent (Page), e.g. “SEO Services”
- Keywords, e.g. “seo company,” “seo services”
- Use only keywords that directly reflect your user intent, e.g. we have a client who sells “custom t-shirts.” Ranking for just “t-shirt” would be fantastic, but it’s not actually what they sell and they’re really unlikely to get there. So, be specific and spend a decent amount of time removing any keywords from your research that aren’t exactly what you or your client offers.
- Think in terms of actionable research. What’s the point in having 200 keywords targeting a page if you’re not going to use them for anything? Use all of them, or don’t include them in your research. For example, we use keywords in titles, primary headings, secondary headings, and we require all other keywords in our research to at least be in the content somewhere.
6. Anthony DeMarco
If you’re looking to enter into the market with your product or service, whether by SEO or PPC, you’ll need to do the proper keyword research and market analysis. Use my rule of the three’s to make sure your covering your ground. Look at who’s advertising , where you are, and where you want to go. By looking at who’s advertising you can see what keywords they use and assess their viability for your own purpose. By looking at where you are, you can see how many spaces you need to move in order to achieve optimum rank position, and optimal website design to deliver the keywords to the reader. And now that you see where you want to go, you can see what keywords you need to work on in order to make it there. Start by optimizing your site, and server speed. Then add your new content and landing pages, and continue the process again until you’ve reached the desired search position.
7. Johnny Baskin
Keyword research is arguably one of the most important aspects to any SEO campaign, by targeting the right keywords you can ensure that your website has a good chance at ranking on Google and generating traffic from it. Here are 3 tips I would give to anyone doing keyword research:
- Look at the SERP (Search Engine Results Page): One of the best ways to get an idea of how likely your website is to rank for specific terms on Google is by assessing the websites that Google is currently ranking for those terms. If Google is ranking websites that are similar to yours in terms of context and metrics than you have a good chance of ranking. Although if Google is ranking websites that are not very similar to yours than it’s a sign that it will be difficult for you to rank. For example if you are a painting contractor and you are trying to target a keyword that has a bunch of other contractors ranking for it that’s a good sign, but if the keyword your targeting has a bunch of paint manufactures rankings for it, than you should probably rethink it. Personally the tool that I use and recommend for keyword research is KWFinder by Mangools. Using this tool you can easily assess the websites ranking on the first page for a given search term and see all their metrics in one easy spot as well as find other similar terms.
- Don’t be afraid to niche down: When conducting keyword research it can be frustrating trying to find a term that you can easily compete in, especially if your site is new. Usually general terms will be more competitive and as you niche down the competition will decrease. If you provide multiple services instead of trying to target a keyword that broadly covers all your services you might want to target each service specifically and build out separate pages for all the services. Even if the search volume for each service individually is lower combining all of them can often add up to even more search volume while also dealing with less competition. If you are a local business try to target keywords that include your town’s name, if you live in a big city try targeting keywords that include major intersections in your area.
- Look for user intent: It can be easy to get caught up in targeting keywords with the highest search volume but in many cases the highest search volume keyword is not the one that is most likely to convert. For example if you are a painter in Toronto you might be tempted to target a keyword such as “home painting” (90 searches) but this keyword is very general. The people searching for it might be looking for home painting ideas or home painting supplies, it might make more sense for you to target a keyword that shows better search intent such as “professional painters Toronto” (50 search) even though the search volume is lower it is clear that the people searching for it are looking for exactly your services. Usually you can get an idea of how valuable a keyword is by looking at the estimated CPC for that keyword in a Google Ads campaign.
The best way to improve your keyword research is through practice, the more websites you rank on Google the better understanding you will have of how the algorithm works. If you’re looking for a digital marketing agency feel free to reach out to me for help.
8. George Konidis
- understand your top competitors in the space
- use competitive analysis tools like semrush and plug in your competitors in order to discover more
- use google keyword planner to understand whether those keywords are declining over time
9. Sam Wheeler
The best tip I can provide is to understand keyword intent and map this out as part of your keyword research process. Search volume and competitiveness of the SERP is important, but without understanding keyword intent, your strategy may prove futile. Look at the SERPs for each keyword you want to target and understand what type of page is being served. Does the keyword yield all commercial results? If so, you probably want to map that keyword to a commercial page. It is very difficult to rank an editorial page on a SERP with only commercial results, for example. We typically bucket keywords into three intent categories: Commercial (sales pages), Editorial (blog or “explanation” pages), and Hybrid (SEPPs with a clear mixture of commercial and editorial results).
10. Cody Bollerman
Nowadays, keyword research has changed.
- Do not put too much emphasis on historical data – I don’t look at a tool like Google Keyword Planner with too much emphasis as you need to try to also write trending content vs regurgitate.
- I try to follow keyword research that can allow for a long term content marketing plan. If you are not writing quality long form content how are you going to rank. You should use keyword research to potentially guide content. Do not pick out specific keywords to rank and write content, rather pick out Questions and Conversational keywords and build content around these.
- Understand the bigger picture, keywords are guidance and you will see these shift. If you add a comment plugin like Disqus comments on the blog post have the potential to carry new keywords naturally. Use keyword research to get a foundation of estimated traffic but keep and eye on which queries come naturally/semantically via webmaster tools.
11. Alexandra Bohigian
My best advice for keyword research is to conduct competitive analysis and fill in the blanks where your competitors are failing. Instead of going for keyword phrases that are unrealistic to rank for, look at what your local competitors are trying to rank for and build a strategy around that. Think of how you can repurpose popular search queries and make them more specific to your company’s offerings, which will direct more specific, niche traffic to your site.
12. Patrick Coombe
My biggest tip for keyword research is this: close your eyes and think about the brand you are working on. Let’s say it is a carpet cleaning company. Close your eyes and visualize what the search intent is for the average user. Put yourself in their shoes; are they searching for a carpet cleaning service? Are they looking to do it themselves? Do they want to find the cheapest solution possible, or the highest quality? Maybe all of the above. Whatever the case may be, do that first then load up your favorite keyword research tool and let the AI do the footwork. Too many people rely on tools to do their bidding when in fact the best SEO tool is between your ears.
13. Dublin SEO Company
- Make a list of important, relevant topics based on what you know about your business.
- Fill in those topic buckets with keywords. …
- Research related search terms and check for a mix of head terms and long-tail keywords in each bucket.
14. Danny Gavin
- Conduct keyword discovery: one needs to perform a through keyword discovery analyzing the search volume, difficulty to rank and intent of each keyword. One can utilize FREE tools like UberSuggest, Answerthepublic.com, etc.
- Group keywords: Ideally, do not just focus on single keywords, rather gather three to ten keywords in a group (sometimes, however, it could be more). Ideally, there should be some sort of common denominator or relationship among the keywords of each group. This group will be the foundation for the content that you are trying to build.
- Add contextual keywords: This is the idea of filling the gaps in the visitor’s knowledge. If one is trying to rank for “masters in marketing programs” you don’t just want to focus on variations of that keyword – but what are the topics that people are looking for when it comes to “masters in marketing programs”. “social media marketing”, “customer relationship marketing”, “great job placement” are all contextual keywords that would be added to your target group.
15. Marie Ysais
My 3 tips for keyword research are to always check your competitors keywords and see where they are already doing well and what keywords already bring in traffic. If your terms are local you can also check much larger cities to see what types of keywords do well in different areas to give you more of a variety of keywords. Third tip is to use Ahrefs and scrape a large site like Yelp, Angie’s List and so on to grab relevant keywords for your niche.
16. Sebastian Hovv
- Use keyword tools that have a different source/approach. Using a combination of tools like InfiniteSuggest, LSI Keywords and Keyworddit will help create a clear picture of what users are looking for.
- Implement “2019” as a suffix when appropriate. It’s easy and still works right now.
- If commercially viable, spend the extra money and have your site converted into another language to generate international traffic.
17. Possum SEO
Any SEO junior can do keyword research easily nowadays using lots of tools, like keyword planner, ahrefs, semrush , moz tools, Ubersuggest and many more.
But selections of best relevant keyword is art. Where you required advanced techniques. Here I list down my criteria for qualified keyword selection:
- kws should based on relevancy
- long tail keywords for ranking fast
- niches targeted means project is about ecommerce then buying keyword, services based industry needs information keyword etc,.
- high search volume with low difficulty
keyword has social attention, means people should used in their chat on social sites & on forum
keyword should have topical options.
I m using ahrefs content gap tool , where I add my competitors websites and tool shows which keywords their target and we not. Plus I check above criteria for qualifying keyword list.
18. Ingoduo Digital Marketing
- Find good topics related to your niche and measure the competition level: investigate how hard it will be for you to rank for that keyword by just looking at serp
- Focus on your user intent: understand whether they look for information, tend to buy something or watch video etc.
- Consolidate your content: by covering every question your target audience ask, keep it fresh, clean and user friendly
19. Dean Cacioppo
Just about any keyword research tool will tell you the CTC. Although not a direct correlation, you can get a good idea on how well a specific keyword will produce results based upon the Cost Per Click. If you are looking at two, otherwise similar keyword phrases and one of them has a CTC of $12.45 and the other is $2.19 the one one with the higher CTC will have a better conversion rate. The keyword with the higher CTC has been proven to convert better, thus Digital Marketers are willing to pay more (and ultimately push up) the average cost per click. The key is to find keyword phrases that have a high CTC, but a relatively low SEO competition – but enough volume to pay off.
20. Mike Wiseman
- Start off your keyword research by identifying your seed keywords. The seed keywords will, in turn, lead to many long tail keywords for you to analyze.
- Group similar keywords together into clusters. Often times different keywords will display the same search results, analyze the search results to see if the same results are being displayed. If so, you should group these keywords together into a cluster.
- Last but not least, analyze the search intent of the keywords. More often than not, keyword modifiers will paint a clear picture of what the user is actually looking for. Make sure your content aligns with the search intent behind the keywords!
21. Vivek Sharma
- First We check Google Trending and check which topic nowadays popular.
- Second is we check Volume of Keywords and searches competition.
- Third is we take best top 5 high searches keyword and do target.
For me keyword research is the secret sauce in terms of ranking a landing page. This may served as signals from your link building efforts. Below are my tips in doing keyword research:
- Target long tail and low competition keywords – this may served as a low hanging fruits that you can easily rank. This may also considered as “keywords” for buyers. Example: semicolon ring(main keyword) – most likely searching for meaning / sample images /articles etc. cheap semicolon ring – most likely buyers looking to purchase.
- Keyword mapping – process of assigning relevant keywords, phrases in a form of categorization. This might be helpful and easy for your writers in terms of creating a solid content/landing page.
- Analyze target audience and implement LSI keywords – Matching your landing page writeups from “searchers intent” helps your webpage rank in Google. And right usage of LSI keywords is must.
23. Pearl Lemon
Check out Google Search console and see what keyword search strings your page is getting rankings for – use this data to start producing content in line with that. Then combine these search strings with ‘keywordseverywhere’ to get related keywords – this now can become blog content. Finally take a Quora based around these keywords and examine the way people write questions related to these keywords – this becomes excellent semantic content.
24. Ahlem Mahroua
- Your starting point should be your website:
Look at the Google Search Console queries report and look at which queries users type to find you, this is a goldmine. It will tell you if you are on the right track with your content strategy: for example, if you are a raw food restaurant and users find you by typing best steakhouse in Barcelona, you may decide to review your strategy.
If you find out you are on the right track, you might want to use these keywords as your base for your research. For example, if users find your raw food restaurant by researching Vegan restaurant, you may want to write about “Why vegan food is good for your health”
- Google is your best friend!
Look at the autocomplete function in the search box to find out what questions your users are asking, if you are an ethical food brand, type in Ethical food and see what comes up. This will give you suggestions, in that case you will want to write about ethical food companies, ethical food brands, etc.
Also looking at the first page of the search results, you will see a list of related questions, use them to get content ideas.
Finally, still on the first page of the search results for your initial queries, you will see a list of related and broader queries.
- Concentrate on long tail keywords (sentences with 3 – 5 words):
Most brands focus on ranking on one or 2 words keywords, forgetting that these are the ones with the most competition. Also, remember that the way users search has evolved and most of them now type in questions!
So when doing your research, don’t hesitate to be specific, and if you want to rank on the keywords Sustainable Fashion, maybe perform research around “Where to buy sustainable fashion online” or “what is the best sustainable fashion brand”
25. Adam Chronister
The first thing I would suggest when developing keyword research is to put yourself in the shoes of your target audience. Skip the keyword research tools for a bit and simply get a text editor ready and start Googling as if you were your target customer. Try out a number of different searches and pay attention to the terms that come up in Google’s autocomplete. Start copying down those terms that jump out and appear to have buyer intent. This exercise keeps your research organic and unbiased and is a great task to do prior to looking at search volume and competition metric data.
Almost every keyword research tool on the market uses different dataset so it’s important to cross-reference multiple tools against one another. We did this recently for a client of ours and the results were pretty surprising.
You can see that while there are some similarities, the data across differing research tools is not cohesive. These tools should be used as a reference but not as gospel.
Setting up a Google Adwords campaign to supplement your SEO research is a great way to see what terms have both search volume as well as convert into traffic. We usually include a conservative SEM budget with our SEO packages. Not only does this get some leads through the door, but it is als
o a great way to gain insights into keywords that you can then roll into your organic traffic strategy.
26. Chris Giarratana
- Focus on profit over ego. It is great to rank for competitive keywords that you can show off to your friends and Twitter, but it is difficult (and expensive) to rank for short head keywords. Instead, focus on long tail keywords that show buyer intent. These are easier to rank for and can drive higher quality traffic overall.
- Focus on local keywords for local SEO. This is a no brainer, but many businesses don’t work on local keyword research due to low volume. Local SEO is a powerful driver of sales and traffic, and some companies choose to not invest in this tactic due to the low Search Volume… this is a mistake.
- Don’t trust a single tool. Ahrefs, SEMrush, Moz, and Searchmetrics are great tools for keyword research, but they are not perfect. Be sure to do your own testing and don’t just blindly follow the results of any tool. Over time, you will find the gaps in each tool, so always be testing!
27. Adam Gresch
Keyword research is a fundamental aspect of providing good SEO. In order to set good expectation management, you need to provide a solid basis for which to run a good SEO campaign for your client – or for yourself! So, here are our top 3 recommendation for good Keyword Research:
- Use the right tools. Keyword research tools like Google AdWords and SEMrush’s Position Tracker are a couple examples of invaluable SEO research tools.
- Know your competition. If you know what your competition is ranking for (or isn’t!) this can be the make or break for your campaign.
- Don’t go for broke. Aiming to compete for a national keyphrase in a high-competition market? Thinking smaller can be huge if you target a large number of lower-ranking phrases around the same subject matter.
These are just a few of the fundamentals that we recommend that you don’t overlook when performing keyword research for your next SEO campaign.
28. Terrance G Kern
When doing keyword research we like to approach it from a couple of different directions.
- Do we have competitors in our industry? If so, do they have a website? If so, we have tools like ahrefs and semrush.com that can give us valuable keyword data by just entering our competitors urls into the tool.
- Use Keyword Planner in Google AD’s to get more results.
- As long as you put in your “root” keyword you can come up with multiple variations of this keyword to get some low hanging fruit.
With these two tools you can get a nice start on putting together your lists and start creating pages.
29. Jess Joyce
- Get access to their Search Console (or even GA if it’s connected).
- Actually google the terms you’re doing keyword research for.
- Attribute your keywords to pages of your site.
30. Dmitrii Kustov
- Build a base first;
- Use tools to expand upon the base research;
- Do not rely on tools only.
A lot of folks in the SEO industry reply solely on tools like SEMrush, MOZ etc to get all of the keywords they need. The problem is that even though those tools are amazing, they can’t provide keyphrases for different services of a company. If you do research for an AC company which does not only AC units, but, for example, household fridges as well, those tools will only pull keywords for one service, but not another. So, before utilizing those tools, sit down and create a list of keywords, which are approaching the industry from different angles. This way you will be sure that you have a solid base for the tools to expand on.
31. Abhijeet Kotwal
- Knowing the buyer persona (target audience) is the key here. Start with writing down about your ideal customer journey, his pain points, challenges, and the solution he is seeking for. The sharper the focus is the clearer you will get to know about your target audience.
- There are 4 buckets under which user actions/search intent can be categorised, the user’s actions are primarily driven by a motive of doing transaction> A user could be looking for supporting information to take an action, or searching for a tool/product to perform an action, or directly taking an action to fulfil a need or consuming something on the internet.
- Once you have defined your target audience, their pain points, solutions they are looking for and the purpose (context and content of the search), you can use any of the keyword research tools to perform keyword research.
32. Anthony Brooks
- Actually Google the keyword you want to rank for and look at who is ranking. Check out who is winning and research why they are winning. If you have a traffic volume tool, like Keywords Everywhere, figure out which keyword out of the similar keyword list gets the most searches because that’s the keyword you want to focus on if you want your client to win and get the most traffic.
- Make sure whatever page you want to rank for the keyword you are going for, is properly optimized “on page” with both the keyword you want to rank, and as many LSI keywords as possible. Additionally, if you are trying to rank multiple places, then add an areas served to the content with the different city names etc which will help you pull in more traffic from close by places.
- Use what you learned from researching your competitors backlink profiles to steal their best, and most relevant backlinks, and then beat them by adding a million more relevant and good links.
33. Shane Chand
- Keyword research tools such as SEMRUSH, Ahrefs, Google Keyword Planner and Google Trends are fantastic. However, select keywords based on your clients objectives, i.e. high purchase intent keywords vs high search volume vs longer purchase cycle.
- Do not ignore white space keywords – these are keywords which are often not revealed using these tools directly as your competitors have missed them completely!
- Think ahead the curve and show leadership in your industry. Targeting keywords which are likely to trend in the future based on your knowledge of your industry is a great way to establish content leadership on SERP and capture valuable traffic.
34. Brandon Prettyman
- Be very thorough in the initial investigation. Take time during your initial keyword research to develop a deep understanding of the potential keywords that should be targeted. Skipping this process can lead to wasted efforts in the long-run if the wrong keywords are chosen.Start by reviewing the structure/navigation of the web property you are working on. The site structure can help you create topical groups. Then brainstorm potential keywords for each topic and add it to the corresponding group. You can use free tools like https://keywordtool.io to look for other keyword variations if you are stuck. Within each topic group, create segments of keywords based on the buyer’s journey. More educational/informational keywords toward the top of the buryer’s journey and more commercial/transactional keywords toward the bottom of the buyer’s journey. Lastly, collect estimated search traffic for the different keywords. The end result should be a topical list of segmented keywords for each page or group of pages on your web property.
- Make sure you understand search intent. I mentioned segmenting keywords into their position of the buyer’s journey. This is part of understanding the intent behind the searching of specific keywords. Without understanding the search intent it is unlikely you will create the right content for the query or have visitors take your target action on your web property.Search for your potential keywords in Google. Are the results more educational/informational based results? Are they more commercial/transactional? What if the results are surprising unrelated? It could be that your keyword is a term that is shared across multiple industries, making the majority of the search results unrelated to your web property. Make sure you understand the search intent behind your potential keywords so you don’t waste time on unrelated keywords.
- Understand that keywords rankings are not the end goal. Don’t lose sight of your overall goal. You are not interested in ranking well in search engines for the sake of ranking well. Your intent is to drive traffic to your web property so visitors can take a particular action. If your keyword is not eventually contributing to your overall goal it may be best to abandon the keyword.
35. Julien Chiron
- Always keep in mind the user intent when choosing a keyword. Some big traffic keywords are not always leading to a good conversion.
- Long tail keywords are usually easier to rank for, but you will prefer to write a nice piece of content around a broader keyword rather than just one super long tail keyword. This way you can target a longer number of long tail keyword around the same topic and drive more traffic with the same piece of content.
- Use Keyword tools like ubbersuggest, but don’t forget to take a look at the google suggestions. you will find great keywords that are super easy to rank for.
36. Brian Nagele
- Research using semrush or spyfu and see which keywords the competition are paying for using PPC. Most times these keywords are higher converting as well. You can also do an intersect to see if multiple competitors are targeting the same KWs.
- Figure out your seed keywords and run a short AdWords campaign using broad match or broad modified. You will be surprised to see the variations of phrases used around your seed KW. Use the questions asked by searchers as H2s on your page or blog posts topics for your silos.
- Also great for silo blog post topics are the “people also ask” suggestions. Set these up as H2s on your main page or break off into separate blog posts that link back to the money page.
- Search console is great for finding keywords you might be ranking on the 2nd or 3rd page already which you can include in your money page or break off into blog posts as supporting topics.
37. Leon Gerson
38. Leonardo Barros
- You certainly need to use a tool to speed up the process such as Semrush.
- Create a roadmap of short-term, medium-term and long-term batches to rank depending on the keyword difficulty. This will help you set expectations accordantly to your clients and yourself.
- Go back to basics. Whether you are ranking keywords for clients or for yourself. You need to do the homework and put yourself in the shoes of the user because ultimately, even if you get a lot of traffic, the only thing that matters is finally conversions, such as leads or sales.
39. Thomas Swisher
- Make sure that your keywords intent matches the intent of a users query. Does it answer their question?
- Research competitors pages that rank for the keywords you are targeting. Scrape the top 20 URLs and use Ahref’s “batch analysis” to see all the keywords a URL ranks for and check for relevance. You will usually find one that stands out by ranking for a large basket of keywords based on keyword modifiers.
- Use https://answerthepublic.
com/ for ideas about how you might structure the page according to what users might be searching for related to your keywords.
In any new nichè is don’t always copy the competition they may of got it wrong.After identifying your parent topic / keyword.
- Write naturally let your language cast a net
- Look at the keywords in SC that Google is displays your site for.
Find the KW with high impressions that you are below position five. Sort
through and find intent key phrases with high impressions
- Content build around kw and run a link building campaign to support.
Mostly experts are agreed upon the fact that Keyword research is one of the most important, valuable and highest performance activities in the field of search marketing. Keyword research is a critical component of search engine optimization. It is much more than collecting list of terms and phrases. Ranking the right keywords can make or break your website. Almost all experts have also focused on the demand for keywords in your market, you can not only learn what terms and phrases to target, but also learn more about your customers in general to find your niche market as your initial step.