Why Tag Management is Dispensable in 2017/2018

With new year, comes new resolution, methodology, inventions and innovations. As the technology getting new advancements, it is equally important for us to bring new perspective to old technology.

The art of mastering any digital engagement program that needs to scale involves the crucial aspect of tag management which every firm must emphasis.

What is tag management? In simple words, tags are snippets of javascript codes that are provided by 3rd party softwares like Google Analytics that improve your ability to reach and provide service to your customers, add a new piece of javascript i.e. a tag to your site. This concept came to existence after increasing demand agile marketing measurements and tracking ability.

Tag Manager

Every new 3rd party tool that you bring means adding a new piece of JavaScript, which means that you have to turn to IT so that they can prioritize the needs for your tagging. And if there is any change or troubleshooting, you would have to turn to IT and wait for their response which hours, days or even weeks of data. Here a website development company needs a tag manager.

Tag managers are those tools that are specifically designed to minimize code deployment on website and in apps, and allow many tags to be managed without the need for edit in the site or the app.

Key Benefits Of Using Tag Management System

With a brief introduction on what is a tag management system and tag manager, it will be a good idea to look at the benefits that make tag management system indispensable in the year 2017 and 2018.

Minimize IT dependence

TMS has two main components, the container and the data layer. Container can be put on every page or screen that allows tag to be run within that container. Tag management solution can then inject any necessary elements against any conditions defined. This results in a very different, streamlined, and efficient conversation that can be developed with your agency, IT depatment or “web guy.”

Data layer, the second component, is a vital part in an aspect such that data, injected in tag, needs to be exposed in a way that it becomes usable. This means need of being nice to IT guy decreases.

Increased Market Agility

Longer the wait, increased agitation, that ultimately leads to less efficacy. TMS enables digital marketers to launch vendor campaigns much more efficiently, helping to optimize the results quicker.

Increase your efficiency

When you’re working with numerous tags for numerous solutions across numerous web properties and numerous platforms, having all of these tags and rules in one single place can provide huge advantage. Instead of having to plan development resources and cycles or looking for random code in every source repository, you can log in, make your changes globally according to your process, log back out and enjoy the rest of your day.


In the absence of TMS, tags become faulty and increase the loading time of a website. This is the major reason why big firms, eg. EDS, Red berries and marketing companies in dubai, have turned to website designing companies to incorporate tag management. A TMS deploys tags only when certain requirements have been met and allows asynchronous tag deployment. This means that your tags can load and fire at the same time the page elements load, without slowing down anything visible to the user.

Increase the accuracy of your data

A TMS allows you to ensure data quality, and be able to trust all the data coming in.

With trustworthy data, you can make smarter business decisions and know you are heading in the right direction.

Sturdy and Stable

TMS will support your tag. Tags will not randomly break or randomly stop working as TMS removes the clutters and provides strong infrastructures for your tags.


This is one of the major aspects to look for and essential to understand the short and long term impact that tag management can have. Many of the tools come at a price, but even with the free options, you will need to invest in the solution design, removal of what could be years’ worth of remnant code, and implementation of the TMS. Once it is running, the rest is management cost. Even though it costs more to use a TMS rather than tag manually, the productivity trade off makes it well worth the money. less hours are spent manually sorting through tags, and are instead used in more productive, profitable situations. Many marketing companies in USA are now considering TMS as it increases productivity and cost is considerable.