With established brands already occupying virtually every industry, it is very natural and sensible to note that a head-on challenge will not help you win. This is where SEO comes in. Research has it that Google owns a very significant amount of the search market. This doesn’t make the other search engines irrelevant to whatever leverage they have no matter how much or how little it is. Many brands and businesses know (or think they know) that they need SEO services for their digital properties, and the benefits they will get from that SEO work is being implemented on their behalf. SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer? Why is SEO indispensable for your business?
Search Engines Generate More Traffic
No disrespect for the various websites of top websites, but the truth still remains that majority of the traffic that most websites get is usually generated from search engine results. When people have a difficulty in solving a problem, they usually turn to the internet for the solution. It is necessary to note that most individuals don’t exactly have a website to visit for a solution already. Instead, they turn to search engines for help and check out the options given to them by search engines.
SEO Ranking is a Form of Feedback
A higher SEO ranking means your website encourages a better user experience and a poor one means it needs to be worked on. Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success. Customers know what they want. If they can’t find it, there’s going to be a problem and of course performance will suffer.
A clear example of building a strong user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the SERPs (search engine results pages) for users. The intention of that is offering users the information they are looking for in fewer clicks, quickly and easily. Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.
Your SEO Ranking Will Affect Your Traffic
Just like in game and app stores, and average individual is more likely to download and install a game with a higher rating than one with a lower rating. Same applies to SEO. Your SEO rating will determine the page or number where you will find your website’s link among the search engine results. Research has also shown that individuals are most likely to click on the top five results and will only go to the next page if the first page doesn’t give them what they want.
You Can Use it to Your Benefits
If you are able to gain an understanding of the way SEO works then you’ll be able to appear on the first page. These search engines regularly update their algorithms and having a knowledge of how they work will be of great help to you. If you are able to understand how it works, you can know how to go about making the necessary tweaks on your website so that you’ll be in their “good book”.
SEO strategies aren’t vague neither are they bogus, they’re tactical in nature and when you understand how it works, you can use it to promote your business.