Commerce is as old as man itself. It started with the trade by barter system and has grown immensely since then such that you no longer need a physical form of exchange to make a purchase. E-commerce development has helped to revolutionize the process of buying and selling. You can now purchase goods from the convenience of your bedroom. Virtually every firm has an official website. Many of these firms have taken a step further by designing a mobile app that provides equal features as the official website. A lot of online stores are sprouting everywhere as people are beginning to realize the importance of ecommerce. The first rule of an e-commerce business is to retain their customers by offering a positive buying experience. The two main touchpoints in e-commerce business are mobile and website. Most users today prefer to shop online through a mobile app rather than a website, and many businesses make the mistake of neglecting their mobile app or worse, not offering one at all.
Despite the growth of Magento development, there are tons of ecommerce mobile apps that are not giving the best of services to users. Some mobile apps are just an eyesore as they give a terrible user experience. Some firms sometimes just hire a programmer to write a mobile app for the sake of it. You can still have a good app but it may not be interactive. If you go through this article, you will be equipped with savvy tips to build an interactive ecommerce app.
Make the Navigation Simple
You will not have a good app if your app users have difficulty finding their way around your app. One feature that makes an app easy to use is its navigation. You may need to work on your app if it takes app users to make more than three clicks to find what he wants.
Advertise mostly if not only related products
I find it ridiculous when I am going through a mobile commerce, select the product I am interested in and I am presented with unrelated products in the related products section. How can I be buying a brand new phone and you will be advertising a pair of shoes for me instead of a charger, power bank or earphones? If you are guilty of this, you need to repent.
Security and Ads
I hate popup Ads, they are interrupting and annoying. I do not mean that you should not advertise on your mobile app but you should not use it to scare your app users away. Most users are likely to quit and uninstall an app from their phones if their app experience is usually interrupted with popup Ads. So you may want to tone down on the way Ads pop up on your mobile app so as to promote a better user experience.
Push Notifications
This is a two-edged sword with one side bringing the precision you need in marketing and the other side delivering a death blow to your mobile app. Push notifications can be effective when used properly and could also be disastrous when overused or not used properly. When using push notifications, mind the number of times you send notifications to the app user as well as the content those notifications. Your app should include analytics to help you understand consumer behaviors and buying patterns. Google Analytics for Mobile Apps measures your app’s full value. Session time, cost of conversion, click-through rates, and accessing custom fields all provide valuable information about consumer behavior.
A mobile ecommerce app is necessary especially if you want to grow your brand. However, you can mar your brand with an under standardized mobile apps.
