October 24, 2018 Junaid Ali Qureshi

How Is Data Visualization In Marketing Helpful?

One picture they say tells a thousand words. It is rare to walk over one hundred meters and not find at least six of either posters, banners, etc. about one school, business opportunity, vacancy at an office. People also tend to remember pictures they see than letters they’ve read. This means that a simple chart showing how your product increased productivity for your customer is more memorable than even the most glowing testimonial. This is a point at which marketers can properly explore to promote sales i.e. by visualizing data. Data visualization is the process of breaking down complex and fragmented pieces of information into easily understood images. It helps if these images provide clear evidence of a desired outcome for the client or customer.

So instead of the usual long, boring and complex epistles of how your products and services have improved the lives of your customers, you may want to spice it up with some visual aids such as charts, graphs, and pictures. If you are still having second thoughts, permit these points to affirm how data visualization is helpful in marketing.

It draws the attention of individuals.

If you are an internet user then you will agree that words are never lacking on the internet. As such, most web users tend to scroll past them after merely glancing at them. Even when the content catches their attention, they can easily lose interest in the content when it becomes a bit too complex. The story is different when it comes to images. Most individuals may take their time to get what message the image is giving.

It has a lasting impression

This is definitely one reason why data visualization is very helpful in marketing. People tend to remember visually enhanced content than those that are purely verbal. There is this game I always play to kill time, it involved combining letters to produce a valid word. I, later observed that I was connecting the letters in my head to produce a valid word even when I wasn’t using my phone. In other words, the visual nature of the game has caused it to have a lasting impression on me such that I do not need to look at my phone to play the game. This is similar to content visualization. When used effectively, your customers will not necessarily have to revisit your content before they remember it.

It passes messages across quicker

By breaking down complex pieces of information into easily understandable ones, data visualization passes your message across quicker. While doing this also, it highlights points that could be missed if it were to be in a long and boring text. Data visualization will help users get a hold on the message you are passing across effectively and efficiently by sending messages to the right sense organs of your prospects.

Transparency and trust

Data visualization softwares developed by Magento development companies promote trust between you and your prospect by ensuring transparency in your business. Data visualization removes all hidden, complex and complicated clauses in your content. Most individuals are wary of the fact that marketers downplay the side effects of a business. With data visualization, however, all will be laid bare and by doing this you are promoting trust.

Marketing has evolved from selling your products at all cost to buy the heart of people over to your brand. You can do this by visualizing data as this will help draw the attention of individuals to your business while the transparency of your business will retain them.

About the Author

Junaid Ali Qureshi Junaid Ali Qureshi is an eCommerce entrepreneur with a passion for tech and marketing. Some of his current ventures include Elabelz.com, Progos Tech, Titan Tech, and Smart Marketing.

Let's Talk Business