Establishing a following on social media platforms and engagement goes hand in hand with Search Engine Optimization. If you do not have contents or engagement or followership, it will be impossible for search engines to collect data and put on their search results when consumers request for information. Every business is supposed to have a “Contact us” address and phone number including a social media page which will make it easier for people to view the authenticity of the business and engage with you and because of this, there is a law that is about to be set relating to businesses that don’t have a contact us channel since people demand to know where they want to purchase from.
Some businesses don’t think it is mandatory but it is about to be, and if you cannot keep up, you can get an ecommerce web development company to handle that. In this article, we will shed light on the top 10 traffic driven social media platforms that can support SEO.
YouTube
The World is moving towards visuals; they say a picture is worth a 1,000 words, but a video is worth 1.8 million words because, in just a short amount of time, a lot of information can be passed. SEO has teamed up with video content to make it more searchable, and that is why a YouTube video shows up first in a search engine result before the texts. According to YouTube data statistics, we watch over 4 billion YouTube videos a day making this platform one of the best to raise your brand’s awareness.
Everybody is on Facebook; this social media engagement platform has more than 1.71 billion people from around the world use it monthly according to statistics which makes it a “Must have” social media page for your brand and an SEO bolster for your business. This platform has so many segments to make it very engaging for individuals and for businesses making it another great platform to earn good business leads.
Twitter is another great social media platform that supports SEO, and there is a lot of engagement. With over 313 million daily users, it is easy for you to engage with customers and join a trend to get people to view your page. It is also a great way to get engaged with people, and it is a mini search engine as people search for information on the site. Ensure you use the correct hashtag when you tweet so that people can view your content when they search and also use keywords that will draw people to your site.
This is another visual social media platform that is great and can increase your site’s traffic. With more than 80 million photos and videos shared each day, there is a lot to look at but if you make beautiful and engaging ones, the rate at which people may find your image or video will be higher. Ensure your visual tells a story, the photo quality is high, the layout is well-designed, the caption is catchy, and the hashtags are on point and watch how people will be on that visual and your page in a day or two.
There are over 1 million brand pages and 175 million active users on the platform; this is a platform where images are posted, creative ideas in images which are called pins. If you want to share pictures of your product, then this is the platform for you, and as a visual platform, it is quite easy for search engines to select your pin in their result.
LinkedIn is a business-minded platform, but this is the best way to sell your services by giving them an irresistible read backed up with visuals. With more than 380 million users worldwide, LinkedIn can be used to search for clients and customers and mostly drive traffic to your business.
Google+
If you are looking for search engine optimization, it is best to be on this site and be active because it is owned by Google so there will be a greater chance your site will be searched in this platform. This platform is not so popular, but it creates brand awareness for your business.
Flickr
Flickr was acquired by Yahoo in 2005, it may not be popular but it is a great platform to post your videos and images. With approximately one million photographs shared daily and more than 112 million users, your content will definitely get traffic if done right.
Quora
This is a site where you can ask a question and experts in the field or people with knowledge in that field will respond to you. A quora link is always available on most search results, and people tend to look at your business when you respond to people on the platform.
Myspace
This was very popular before Facebook came around but it is still active, and there are still people using it that will like to purchase your products and services. It also drives traffic to your site and is SEO-friendly.
