According to the International Telecommunication Union, about 77% of the population is online and over 5 billion people are mobile subscribers. People are always with their phones, browsing and getting information’s making it a wise choice for e-commerce sites to outsource the creation of their mobile app to a very good mobile or Magento development company that will design their app to fit their brand and get people to access information’s and make orders through that medium instead of going all the way to the website.
There are more mobile devices in the world than the total number of computers and television units combined, meaning your ecommerce site needs a mobile presence to stay connected with its customers and that’s the best way to keep your business savvy because ignoring the trend is not an option if you want to survive in the business front and gain customers.
There are several benefits of using mobile apps for your ecommerce sites that enable your business win in all ramifications and some of them are:
Customer interaction
Customer satisfaction in business is very important, customers prefer ecommerce sites that are available and can respond to their queries immediately which makes mobile app adequate for your business since it makes it easy for the site to interact swiftly with customers which will make them purchase, return and tell others. According to statistics, approximately 80% of customers order at the spot when they are responded to immediately, making mobile app a valuable tool for the modern business.
Apps reduce costs
Mobile apps are the fastest ways to engage with your customers and they reduce the cost of marketing physically which includes printing, transportation and other miscellaneous expenses that may be incurred. They also reduce staff workload especially for customer service officers.
Business growth
Internet marketing is the way forward in this digitalization era and with your site’s mobile app and social media engagement, you can get more customers because people are researching daily to get the best and cheapest place to purchase products and services. If you don’t have an app, it is advised you get a professional or better still someone in the app development company because they know what they are doing and have worked for several businesses and will stay in touch if you need anything.
Push notifications
Just like newsletters, push notifications to remind customers of the happenings in the business, the sales, the loyalty program, the new products and it helps you build brand awareness for your ecommerce business. Ensure you also notify your target audience of something they might like by relating with them, this builds relationship and loyalty.
Enhances user experience
Unlike some websites, mobile apps are very responsive and are great for storing larger amounts of information making it easier for customers to access the app and get the answer to the questions they will like to be answered. Humans are impatient but mobile apps make the work easier for them because they are mobile- friendly and does not take time to be accessed like some websites making user experience befitting.
